Trends Articles

Women's Soccer Sponsorship Surges 53% Across Europe

LSU’s $6M NIL Arms Race Sets the QB Market

Reports that LSU guaranteed transfer QB Sam Leavitt roughly $6M show how quarterback NIL valuations now resemble mid-tier NFL deals and what collectives need to change immediately.

Nike's ACG Relaunch Is a $60B Bet: What the Outdoor Push Means for Sports Sponsorship

Nike relaunched its ACG outdoor line at the Milan Olympics. The outdoor sportswear market is projected to hit $83B by 2030 — here's what it means for sponsorship.

Inside CVS Health's NWSL Blitz: League Deal Plus Three Club Sponsorships in One Day

CVS Health signed a league deal plus three individual club sponsorships in one day. A deep look at the multi-layered NWSL strategy.

Why DTC Healthcare Brands Are Flooding Into Sports

Hims, AG1, Therabody, and Whoop are dominating sports sponsorship. DTC healthcare brands have found their ideal customer acquisition channel in sports.

Prediction Markets Are the Next Frontier in Sports Sponsorship

Kalshi and Polymarket are entering sports sponsorship, mirroring the early DraftKings playbook. Prediction markets are the next fintech wave in sports.

F1 Sponsorship Has Entered a New Era

F1 sponsorship is rivaling the NBA in total spend. Netflix, American expansion, and tech companies have transformed the sport into a global marketing powerhouse.

Youth Sports Sponsorship Is Big Business — And Brands Are Finally Paying Attention

Youth sports is a $30B+ industry and brands from Lucas Oil to UBS are investing heavily in properties like Perfect Game and Little League. The sponsorship landscape is professionalizing fast.

The NIL Economy Turns Four: What Brands Have Learned

The NIL economy is now a billion-dollar-plus market. After four years, here are the lessons brands have learned about what works and what doesn’t.

Every Major League Is Growing Sponsorship Revenue. Here’s Who’s Winning.

Every major league is growing sponsorship revenue in 2026. A directional comparison of NFL, NBA, MLB, NHL, MLS, and F1 — and where brands should focus.

Sleep Tech Is Winning the Sponsorship Game: From F1 Pits to Olympic Villages

Eight Sleep, Airweave, and Saatva are all trending in sports sponsorship. Three deals in one week tell the story of a category that's quietly becoming one of the biggest in sports.

Healthcare Brands Are Entering Sports — And It's Not Just Logos on Jerseys

Healthcare brands are moving beyond logo placements into integrated athlete performance partnerships — and it's reshaping sponsorship strategy across every league.

Prediction Markets Are the Next Frontier in Sports Sponsorship

Kalshi and prediction markets are emerging as a new sports sponsorship category — different from traditional sports betting and potentially more accessible to leagues and brands.

Women’s Sports Sponsorship Is Outpacing Men’s — And the Gap Is Widening

Women’s sports deals are growing roughly 50% faster than men’s leagues. Here’s why brands are racing to lock in partnerships before prices catch up.