Updated Daily by AI

The Sponsorship Deal Tracker

Every major brand deal — sports, NIL, influencer, entertainment, esports, and more — extracted and analyzed daily by AI.

157
Deals Tracked
$3.1B
Value Tracked
14
This Month
Sports
Top Category

How Our AI Tracks Every Deal

We scan hundreds of sources daily and use Claude AI to extract, classify, and estimate deal values automatically.

Scan & Discover

Our AI scans 15+ news queries across sports, NIL, influencer, entertainment, and esports sources every day.

Extract & Classify

Claude identifies brands, properties, deal types, financial terms, and duration — then estimates undisclosed values from comparable deals.

Analyze & Publish

Deals are deduplicated, enriched with brand logos, and published to this tracker. New articles cover the biggest stories.

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Latest Deals

157 deals tracked and counting. Filter by category, type, or search by brand.

50 of 157 deals
McDonald's logo
McDonald's
San Diego FC StadiumVenue
active
Deal Type
Naming Rights
Value
~$120.0M
Category
Sports
Duration
12 years
Announced
May 13, 2026
Enhanced Games Partners (Collective) logo
Enhanced Games Partners (Collective)
Enhanced GamesEvent
active
Deal Type
Multi-Category
Value
$32.0M
Category
Sports
Duration
Announced
May 26, 2026
JM
Jersey Mike's
Rutgers University Basketball ArenaVenue
active
Deal Type
Naming Rights
Value
$28.0M
Category
Sports
Duration
20 years
Announced
May 13, 2026
USAA logo
USAA
Army FootballTeam
active
Deal Type
Multi-Category
Value
~$25.0M
Category
Sports
Duration
10 years
Announced
Jun 11, 2026
Puma logo
Puma
Virat KohliAthlete
active
Deal Type
Endorsement
Value
~$15.0M
Category
Sports
Duration
Announced
Jun 13, 2026
Potawatomi Sportsbook logo
Potawatomi Sportsbook
Green Bay PackersTeam
active
Deal Type
Naming Rights
Value
~$15.0M
Category
Sports
Duration
Announced
Jun 2, 2026
SuperFile logo
SuperFile
Trackhouse Racing MotoGPTeam
active
Deal Type
Title Sponsor
Value
~$12.0M
Category
Sports
Duration
Announced
Jun 5, 2026
NTT logo
NTT
IndyCarLeague
active
Deal Type
Title Sponsor
Value
~$12.0M
Category
Sports
Duration
Announced
May 21, 2026
Uganda Tourism Board logo
Uganda Tourism Board
Premier League ClubTeam
rumored
Deal Type
Jersey Sponsor
Value
~$10.0M
Category
Sports
Duration
Announced
Jun 3, 2026
ZOOP logo
ZOOP
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$8.0M
Category
Sports
Duration
Announced
May 26, 2026
Opel logo
Opel
Handball-BundesligaLeague
active
Deal Type
Title Sponsor
Value
~$8.0M
Category
Sports
Duration
Announced
May 12, 2026
P
Playfly
Nebraska Football Players (18 athletes)NIL Collective
pending
Deal Type
NIL Deal
Value
$7.5M
Category
NIL
Duration
Announced
May 11, 2026
Betr logo
Betr
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$6.0M
Category
Sports
Duration
Announced
May 26, 2026
Sutter Health logo
Sutter Health
Sacramento KingsTeam
active
Deal Type
Jersey Sponsor
Value
~$6.0M
Category
Sports
Duration
Announced
May 12, 2026
Opel logo
Opel
IHF Men's Handball World ChampionshipEvent
active
Deal Type
Official Partner
Value
~$5.0M
Category
Sports
Duration
1 year
Announced
Jun 5, 2026
Rumble logo
Rumble
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$5.0M
Category
Sports
Duration
Announced
May 26, 2026
Rezolve AI logo
Rezolve AI
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$4.0M
Category
Sports
Duration
Announced
May 26, 2026
Roku logo
Roku
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$4.0M
Category
Sports
Duration
Announced
May 26, 2026
Brembo logo
Brembo
Mugello MotoGPEvent
active
Deal Type
Title Sponsor
Value
~$3.0M
Category
Sports
Duration
Announced
May 27, 2026
Caliwater logo
Caliwater
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$3.0M
Category
Sports
Duration
Announced
May 26, 2026
Public logo
Public
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$3.0M
Category
Sports
Duration
Announced
May 26, 2026
Hoag logo
Hoag
Senior Players ChampionshipEvent
active
Deal Type
Title Sponsor
Value
~$2.5M
Category
Sports
Duration
Announced
May 26, 2026
Panini logo
Panini
University of Michigan AthletesNIL Collective
active
Deal Type
NIL Deal
Value
~$2.0M
Category
NIL
Duration
Announced
Jun 8, 2026
EaseMyTrip logo
EaseMyTrip
Big Cricket LeagueLeague
active
Deal Type
Title Sponsor
Value
~$2.0M
Category
Sports
Duration
1 year
Announced
May 26, 2026
Brembo logo
Brembo
Mugello CircuitVenue
active
Deal Type
Title Sponsor
Value
~$2.0M
Category
Sports
Duration
Announced
May 22, 2026
TIAA logo
TIAA
Philadelphia MarathonEvent
active
Deal Type
Title Sponsor
Value
~$2.0M
Category
Sports
Duration
Announced
May 21, 2026
Columbia Sportswear logo
Columbia Sportswear
Robert IrwinInfluencer
active
Deal Type
Brand Ambassador
Value
~$2.0M
Category
Lifestyle
Duration
Announced
May 12, 2026
Frame Fitness logo
Frame Fitness
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$1.5M
Category
Sports
Duration
Announced
May 26, 2026
5.11 Tactical logo
5.11 Tactical
Triumph Factory RacingTeam
active
Deal Type
Title Sponsor
Value
~$1.5M
Category
Sports
Duration
Announced
May 12, 2026
UW Health logo
UW Health
Wisconsin Badgers Women's AthleticsTeam
active
Deal Type
Jersey Sponsor
Value
~$1.2M
Category
Sports
Duration
Announced
May 13, 2026
Micron Technology logo
Micron Technology
Spirit of Boise Balloon ClassicFestival
active
Deal Type
Title Sponsor
Value
~$1.0M
Category
Entertainment
Duration
2 years
Announced
Jun 1, 2026
Allstate Sugar Bowl logo
Allstate Sugar Bowl
LHSAALeague
active
Deal Type
Title Sponsor
Value
~$800K
Category
Sports
Duration
Announced
May 13, 2026
Waterdrop logo
Waterdrop
MLP AustinEvent
active
Deal Type
Title Sponsor
Value
~$500K
Category
Sports
Duration
Announced
Jun 8, 2026
The Admiral Theatre logo
The Admiral Theatre
Illinois CheerleadersNIL Collective
rumored
Deal Type
NIL Deal
Value
$500K
Category
NIL
Duration
Announced
May 27, 2026
PM
Philadelphia Marathon New Title Sponsor
Philadelphia MarathonEvent
active
Deal Type
Title Sponsor
Value
~$500K
Category
Sports
Duration
Announced
May 21, 2026
Campa Energy logo
Campa Energy
S8ULPlatform
active
Deal Type
Title Sponsor
Value
~$500K
Category
Esports
Duration
1 year
Announced
May 21, 2026
1/ST BET logo
1/ST BET
Delvin Miller Adios PaceEvent
active
Deal Type
Presenting
Value
~$300K
Category
Sports
Duration
1 year
Announced
Jun 8, 2026
WTC Fiber logo
WTC Fiber
Kansas State Wildcats BaseballTeam
active
Deal Type
Official Partner
Value
~$250K
Category
Sports
Duration
5 years
Announced
May 13, 2026
GameAbove logo
GameAbove
Detroit Sports Commission Golf ClassicEvent
active
Deal Type
Title Sponsor
Value
~$200K
Category
Sports
Duration
Announced
May 22, 2026
U
Unknown
Hollywood SmothersAthlete
active
Deal Type
NIL Deal
Value
~$150K
Category
NIL
Duration
Announced
May 21, 2026
The Athlete Amplifier logo
The Athlete Amplifier
Hofstra Pride Men's LacrosseTeam
active
Deal Type
NIL Deal
Value
~$150K
Category
NIL
Duration
Announced
May 13, 2026
IG Wealth Management logo
IG Wealth Management
Pickleball NS Provincial ChampionshipsEvent
active
Deal Type
Title Sponsor
Value
~$75K
Category
Sports
Duration
Announced
May 22, 2026
Flo4Law logo
Flo4Law
Texas Mini Cup ChampionshipEvent
active
Deal Type
Title Sponsor
Value
~$50K
Category
Sports
Duration
1 year
Announced
May 21, 2026
U
USAA
U.S. Military Academy at West Point / Michie StadiumVenue
active
Deal Type
Naming Rights
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 11, 2026
U
Undisclosed
Stony Brook University AthleticsTeam
active
Deal Type
Jersey Sponsor
Value
Undisclosed
Category
Sports
Duration
3 years
Announced
Jun 5, 2026
L
Lay's
Formula 1League
active
Deal Type
Hospitality
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 5, 2026
USA 250 logo
USA 250
New York KnicksTeam
active
Deal Type
Jersey Sponsor
Value
~$0
Category
Sports
Duration
Announced
Jun 1, 2026
U
Undisclosed
Philadelphia MarathonEvent
active
Deal Type
Title Sponsor
Value
Undisclosed
Category
Sports
Duration
Announced
May 21, 2026
G
Gucci
Alpine F1 TeamTeam
rumored
Deal Type
Title Sponsor
Value
Undisclosed
Category
Sports
Duration
Announced
May 14, 2026
M
McDonald's
Major League Soccer franchise stadiumVenue
active
Deal Type
Naming Rights
Value
Undisclosed
Category
Sports
Duration
Announced
May 13, 2026
Values with ~ are AI estimates based on comparable deals
Sponsorship Intelligence

Go Deeper with Intelligence Reports

The Deal Tracker shows you what's happening. Our Intelligence Reports show you why it matters — with sponsor landscape data on 100+ properties across the Big 5 leagues and beyond.

  • 100+ properties across NFL, NBA, MLB, NHL, MLS, and more
  • Brand category breakdown and concentration scores
  • Whitespace analysis to find untapped opportunities
Explore Intelligence
SponsorFlo Sponsorship Intelligence — Big 5 league sponsor data with brand categories, concentration scores, and top brands

More Than Just a Spreadsheet

SponsorFlo connects deal data to your actual pipeline — so you can act on intelligence, not just read it.

AI-Powered Extraction

Claude analyzes hundreds of news sources daily, extracting structured deal data with brand, property, financials, and duration.

Soon

Deal Alerts

Get notified when deals happen in your industry, with your competitors, or in categories you track. Coming soon.

Value Estimation

When deal values aren't disclosed, our AI estimates them from comparable deals — so you always have a benchmark.

Cross-Sector Coverage

Sports, NIL, influencer, entertainment, esports, fashion, gaming — we track deals across every category.

Competitive Intelligence

See what your competitors are spending on sponsorships and where. Connect deals to your pipeline inside SponsorFlo.

Pipeline Integration

Use deal intelligence to inform your outreach, pricing, and proposals — all connected inside the SponsorFlo platform.

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