Updated Daily by AI
The Sponsorship Deal Tracker
Every major brand deal — sports, NIL, influencer, entertainment, esports, and more — extracted and analyzed daily by AI.
515
Deals Tracked
$12.9B
Value Tracked
14
This Month
Sports
Top Category
How Our AI Tracks Every Deal
We scan hundreds of sources daily and use Claude AI to extract, classify, and estimate deal values automatically.
Scan & Discover
Our AI scans 15+ news queries across sports, NIL, influencer, entertainment, and esports sources every day.
Extract & Classify
Claude identifies brands, properties, deal types, financial terms, and duration — then estimates undisclosed values from comparable deals.
Analyze & Publish
Deals are deduplicated, enriched with brand logos, and published to this tracker. New articles cover the biggest stories.
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Latest Deals
515 deals tracked and counting. Filter by category, type, or search by brand.
50 of 515 deals
Values with ~ are AI estimates based on comparable deals
| Brand & Property | Deal Type | Category | Value | Duration | Announced | Status | |
|---|---|---|---|---|---|---|---|
Emirates Arsenal FCTeam | Multi-Category | Sports | ~$420.0M | 6 years | Jul 17, 2026 | active | |
Bank of America Carolina Panthers StadiumVenue | Naming Rights | Sports | ~$150.0M | 15 years | Jul 23, 2026 | active | |
Galaxy Texas Tech Red Raiders Football StadiumVenue | Naming Rights | Sports | ~$45.0M | 15 years | Jul 17, 2026 | active | |
Vodafone Al AhlyTeam | Naming Rights | Sports | ~$15.0M | — | Aug 5, 2026 | active | |
US Unknown Sponsor Ohio State UniversityTeam | Jersey Sponsor | Sports | ~$15.0M | — | Jul 27, 2026 | active | |
Doha Bank Qatar Stars LeagueLeague | Title Sponsor | Sports | ~$15.0M | 5 years | Jul 24, 2026 | active | |
Busey Bank Illinois Fighting IlliniTeam | Jersey Sponsor | Sports | ~$8.0M | — | Jul 27, 2026 | active | |
Busey Bank University of Illinois AthleticsTeam | Jersey Sponsor | Sports | ~$8.0M | — | Jul 27, 2026 | active | |
MB Multiple Brands (NIL Collective) Nebraska FootballTeam | NIL Deal | NIL | $7.5M | — | Jul 31, 2026 | active | |
Progressive Cleveland WNBATeam | Jersey Sponsor | Sports | ~$7.0M | — | Jul 21, 2026 | active | |
Emplify Health Titletown FieldVenue | Naming Rights | Sports | ~$5.0M | — | Jul 17, 2026 | active | |
Antero Resources West Virginia UniversityTeam | Jersey Sponsor | Sports | ~$4.0M | — | Aug 4, 2026 | active | |
Dialpad Cal BerkeleyTeam | Jersey Sponsor | Sports | ~$3.0M | — | Aug 3, 2026 | active | |
Monster Energy Big 12 ConferenceLeague | Official Partner | Sports | ~$3.0M | — | Jul 31, 2026 | active | |
Progressive Insurance Association of Volleyball ProfessionalsLeague | Title Sponsor | Sports | ~$3.0M | — | Jul 29, 2026 | active | |
Multipli Credit Union Missouri AthleticsTeam | Multi-Category | Sports | ~$3.0M | — | Jul 22, 2026 | active | |
BetWright Norwich CityTeam | Official Partner | Sports | ~$2.0M | 1 year | Aug 3, 2026 | active | |
Dude Wipes San Jose EarthquakesTeam | Jersey Sponsor | Sports | ~$2.0M | — | Jul 31, 2026 | active | |
Main Line Health St. Joseph's UniversityTeam | Jersey Sponsor | Sports | ~$2.0M | 5 years | Jul 23, 2026 | active | |
Dialpad California Memorial StadiumVenue | Naming Rights | Sports | ~$1.5M | — | Aug 3, 2026 | active | |
Chime Portland FireTeam | Jersey Sponsor | Sports | ~$1.5M | — | Jul 27, 2026 | active | |
LGND Perfect GameLeague | Official Partner | Sports | ~$1.5M | 3 years | Jul 27, 2026 | active | |
Abercrombie & Fitch Emily RatajkowskiInfluencer | Brand Ambassador | Fashion | ~$1.5M | — | Jul 24, 2026 | active | |
SRM Concrete Vanderbilt CommodoresTeam | Jersey Sponsor | Sports | ~$1.5M | — | Jul 21, 2026 | active | |
DICK'S Sporting Goods Perfect Game All-American ClassicEvent | Title Sponsor | Sports | ~$1.0M | — | Aug 4, 2026 | active | |
Adidas Tennessee AthleticsTeam | NIL Deal | NIL | ~$1.0M | — | Jul 22, 2026 | active | |
Intersport Elverys Mayo GAATeam | Official Partner | Sports | ~$750K | 3 years | Jul 24, 2026 | active | |
DICK'S Sporting Goods East Cobb ComplexVenue | Naming Rights | Sports | ~$500K | — | Aug 4, 2026 | active | |
Nike Oregon Ducks FootballTeam | NIL Deal | NIL | ~$500K | — | Jul 22, 2026 | active | |
American Safety Tulane AthleticsTeam | Jersey Sponsor | Sports | ~$500K | 5 years | Jul 22, 2026 | active | |
American Safety Tulane Green WaveTeam | Jersey Sponsor | Sports | ~$400K | — | Jul 22, 2026 | active | |
Dynamite Competitions Haverfordwest County AFCVenue | Naming Rights | Sports | ~$100K | 2 years | Aug 5, 2026 | active | |
Under Armour Jett HarrisonAthlete | NIL Deal | NIL | ~$100K | — | Aug 1, 2026 | active | |
House of Heat Jett HarrisonAthlete | NIL Deal | NIL | ~$100K | — | Aug 1, 2026 | active | |
Panini America MiLaysia FulwileyAthlete | NIL Deal | NIL | ~$100K | — | Jul 23, 2026 | active | |
Derby Watch Supply Trae TaylorAthlete | NIL Deal | NIL | ~$75K | — | Aug 3, 2026 | active | |
Panini America Julian SayinAthlete | NIL Deal | NIL | ~$50K | — | Aug 1, 2026 | active | |
Nike Peyton HoustonAthlete | NIL Deal | NIL | ~$50K | — | Jul 22, 2026 | active | |
Casper Fly Fishing Guides University of Wyoming AthletesAthlete | NIL Deal | NIL | ~$25K | 1 year | Jul 26, 2026 | active | |
KOK Wings & Things Cayman WashingtonAthlete | NIL Deal | NIL | ~$15K | — | Aug 5, 2026 | active | |
Casper Fly-Fishing Guides University of Wyoming AthletesAthlete | NIL Deal | NIL | ~$15K | 1 year | Jul 26, 2026 | active | |
Emirates Arsenal Football ClubTeam | Multi-Category | Sports | Undisclosed | 7 years | Aug 6, 2026 | active | |
GG Google Gemini Kaun Banega Crorepati Season 18Show | Official Partner | Entertainment | Undisclosed | — | Jul 31, 2026 | active | |
R ReNew Kaun Banega Crorepati Season 18Show | Official Partner | Entertainment | Undisclosed | — | Jul 31, 2026 | active | |
RC RMA Civil Construction Geelong United Basketball Community Super CampsTeam | Naming Rights | Sports | Undisclosed | — | Jul 29, 2026 | active | |
US Unknown Sponsor(s) Kai Cenat - Streamer UEvent | Streaming Deal | Influencer | Undisclosed | — | Jul 27, 2026 | active | |
C Cadence Larissa MillsCreator | Influencer Deal | Influencer | Undisclosed | — | Jul 24, 2026 | active | |
PI PPG Industries World Snooker Tour ChampionshipEvent | Title Sponsor | Sports | Undisclosed | — | Jul 23, 2026 | active | |
SC SRM Concrete Vanderbilt UniversityTeam | Jersey Sponsor | Sports | Undisclosed | — | Jul 21, 2026 | active | |
E E-Tech Stephen F. Austin State University Ladyjacks Women's BasketballTeam | Jersey Sponsor | Sports | Undisclosed | 5 years | Jul 17, 2026 | active |
Emirates
Arsenal FCTeam
active
Bank of America
Carolina Panthers StadiumVenue
active
Galaxy
Texas Tech Red Raiders Football StadiumVenue
active
Vodafone
Al AhlyTeam
active
US
Unknown Sponsor
Ohio State UniversityTeam
active
Doha Bank
Qatar Stars LeagueLeague
active
Busey Bank
Illinois Fighting IlliniTeam
active
Busey Bank
University of Illinois AthleticsTeam
active
MB
Multiple Brands (NIL Collective)
Nebraska FootballTeam
active
Progressive
Cleveland WNBATeam
active
Emplify Health
Titletown FieldVenue
active
Antero Resources
West Virginia UniversityTeam
active
Dialpad
Cal BerkeleyTeam
active
Monster Energy
Big 12 ConferenceLeague
active
Progressive Insurance
Association of Volleyball ProfessionalsLeague
active
Multipli Credit Union
Missouri AthleticsTeam
active
BetWright
Norwich CityTeam
active
Dude Wipes
San Jose EarthquakesTeam
active
Main Line Health
St. Joseph's UniversityTeam
active
Dialpad
California Memorial StadiumVenue
active
Chime
Portland FireTeam
active
LGND
Perfect GameLeague
active
Abercrombie & Fitch
Emily RatajkowskiInfluencer
active
SRM Concrete
Vanderbilt CommodoresTeam
active
DICK'S Sporting Goods
Perfect Game All-American ClassicEvent
active
Adidas
Tennessee AthleticsTeam
active
Intersport Elverys
Mayo GAATeam
active
DICK'S Sporting Goods
East Cobb ComplexVenue
active
Nike
Oregon Ducks FootballTeam
active
American Safety
Tulane AthleticsTeam
active
American Safety
Tulane Green WaveTeam
active
Dynamite Competitions
Haverfordwest County AFCVenue
active
Under Armour
Jett HarrisonAthlete
active
House of Heat
Jett HarrisonAthlete
active
Panini America
MiLaysia FulwileyAthlete
active
Derby Watch Supply
Trae TaylorAthlete
active
Panini America
Julian SayinAthlete
active
Nike
Peyton HoustonAthlete
active
Casper Fly Fishing Guides
University of Wyoming AthletesAthlete
active
KOK Wings & Things
Cayman WashingtonAthlete
active
Casper Fly-Fishing Guides
University of Wyoming AthletesAthlete
active
Emirates
Arsenal Football ClubTeam
active
GG
Google Gemini
Kaun Banega Crorepati Season 18Show
active
R
ReNew
Kaun Banega Crorepati Season 18Show
active
RC
RMA Civil Construction
Geelong United Basketball Community Super CampsTeam
active
US
Unknown Sponsor(s)
Kai Cenat - Streamer UEvent
active
C
Cadence
Larissa MillsCreator
active
PI
PPG Industries
World Snooker Tour ChampionshipEvent
active
SC
SRM Concrete
Vanderbilt UniversityTeam
active
E
E-Tech
Stephen F. Austin State University Ladyjacks Women's BasketballTeam
active
Values with ~ are AI estimates based on comparable deals
Sponsorship Intelligence
Go Deeper with Intelligence Reports
The Deal Tracker shows you what's happening. Our Intelligence Reports show you why it matters — with sponsor landscape data on 100+ properties across the Big 5 leagues and beyond.
- 100+ properties across NFL, NBA, MLB, NHL, MLS, and more
- Brand category breakdown and concentration scores
- Whitespace analysis to find untapped opportunities
More Than Just a Spreadsheet
SponsorFlo connects deal data to your actual pipeline — so you can act on intelligence, not just read it.
AI-Powered Extraction
Claude analyzes hundreds of news sources daily, extracting structured deal data with brand, property, financials, and duration.
Soon
Deal Alerts
Get notified when deals happen in your industry, with your competitors, or in categories you track. Coming soon.
Value Estimation
When deal values aren't disclosed, our AI estimates them from comparable deals — so you always have a benchmark.
Cross-Sector Coverage
Sports, NIL, influencer, entertainment, esports, fashion, gaming — we track deals across every category.
Competitive Intelligence
See what your competitors are spending on sponsorships and where. Connect deals to your pipeline inside SponsorFlo.
Pipeline Integration
Use deal intelligence to inform your outreach, pricing, and proposals — all connected inside the SponsorFlo platform.
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