Updated Daily by AI

The Sponsorship Deal Tracker

Every major brand deal — sports, NIL, influencer, entertainment, esports, and more — extracted and analyzed daily by AI.

223
Deals Tracked
$5.4B
Value Tracked
32
This Month
Sports
Top Category

How Our AI Tracks Every Deal

We scan hundreds of sources daily and use Claude AI to extract, classify, and estimate deal values automatically.

Scan & Discover

Our AI scans 15+ news queries across sports, NIL, influencer, entertainment, and esports sources every day.

Extract & Classify

Claude identifies brands, properties, deal types, financial terms, and duration — then estimates undisclosed values from comparable deals.

Analyze & Publish

Deals are deduplicated, enriched with brand logos, and published to this tracker. New articles cover the biggest stories.

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Latest Deals

223 deals tracked and counting. Filter by category, type, or search by brand.

50 of 223 deals
KNOX logo
KNOX
Newcastle UnitedTeam
active
Deal Type
Jersey Sponsor
Value
$60.0M
Category
Sports
Duration
Announced
Jun 12, 2026
UNIQLO logo
UNIQLO
Dodger StadiumVenue
active
Deal Type
Naming Rights
Value
~$50.0M
Category
Sports
Duration
Announced
Jun 1, 2026
Plenitude logo
Plenitude
Paris La Défense ArenaVenue
active
Deal Type
Naming Rights
Value
~$35.0M
Category
Sports
Duration
7 years
Announced
Jun 17, 2026
Enhanced Games Partners (Collective) logo
Enhanced Games Partners (Collective)
Enhanced GamesEvent
active
Deal Type
Multi-Category
Value
$32.0M
Category
Sports
Duration
Announced
May 26, 2026
ES
Everton Sponsor
EvertonTeam
active
Deal Type
Jersey Sponsor
Value
$30.0M
Category
Sports
Duration
Announced
Jun 12, 2026
USAA logo
USAA
Army FootballTeam
active
Deal Type
Multi-Category
Value
~$25.0M
Category
Sports
Duration
10 years
Announced
Jun 11, 2026
Puma logo
Puma
Virat KohliAthlete
active
Deal Type
Endorsement
Value
~$15.0M
Category
Sports
Duration
Announced
Jun 13, 2026
Potawatomi Sportsbook logo
Potawatomi Sportsbook
Green Bay PackersTeam
active
Deal Type
Naming Rights
Value
~$15.0M
Category
Sports
Duration
Announced
Jun 2, 2026
SuperFile logo
SuperFile
Trackhouse Racing MotoGPTeam
active
Deal Type
Title Sponsor
Value
~$12.0M
Category
Sports
Duration
Announced
Jun 5, 2026
NTT logo
NTT
IndyCarLeague
active
Deal Type
Title Sponsor
Value
~$12.0M
Category
Sports
Duration
Announced
May 21, 2026
Blue Cross logo
Blue Cross
Williams ArenaVenue
active
Deal Type
Naming Rights
Value
~$10.0M
Category
Sports
Duration
Announced
Jun 17, 2026
MSUFCU logo
MSUFCU
Michigan State AthleticsTeam
active
Deal Type
Jersey Sponsor
Value
~$10.0M
Category
Sports
Duration
Announced
Jun 15, 2026
Uganda Tourism Board logo
Uganda Tourism Board
Premier League ClubTeam
rumored
Deal Type
Jersey Sponsor
Value
~$10.0M
Category
Sports
Duration
Announced
Jun 3, 2026
ZOOP logo
ZOOP
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$8.0M
Category
Sports
Duration
Announced
May 26, 2026
Betr logo
Betr
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$6.0M
Category
Sports
Duration
Announced
May 26, 2026
JMI Sports logo
JMI Sports
H2PNILNIL Collective
active
Deal Type
NIL Deal
Value
~$5.0M
Category
NIL
Duration
Announced
Jun 16, 2026
JMI Sports logo
JMI Sports
University of PittsburghNIL Collective
active
Deal Type
NIL Deal
Value
~$5.0M
Category
NIL
Duration
Announced
Jun 16, 2026
JMI Sports logo
JMI Sports
Pitt AthleticsTeam
active
Deal Type
NIL Deal
Value
~$5.0M
Category
NIL
Duration
Announced
Jun 16, 2026
Opel logo
Opel
IHF Men's Handball World ChampionshipEvent
active
Deal Type
Official Partner
Value
~$5.0M
Category
Sports
Duration
1 year
Announced
Jun 5, 2026
Rumble logo
Rumble
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$5.0M
Category
Sports
Duration
Announced
May 26, 2026
Roku logo
Roku
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$4.0M
Category
Sports
Duration
Announced
May 26, 2026
Rezolve AI logo
Rezolve AI
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$4.0M
Category
Sports
Duration
Announced
May 26, 2026
Brembo logo
Brembo
Mugello MotoGPEvent
active
Deal Type
Title Sponsor
Value
~$3.0M
Category
Sports
Duration
Announced
May 27, 2026
Caliwater logo
Caliwater
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$3.0M
Category
Sports
Duration
Announced
May 26, 2026
Public logo
Public
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$3.0M
Category
Sports
Duration
Announced
May 26, 2026
Hoag logo
Hoag
Senior Players ChampionshipEvent
active
Deal Type
Title Sponsor
Value
~$2.5M
Category
Sports
Duration
Announced
May 26, 2026
MSU Federal Credit Union logo
MSU Federal Credit Union
Michigan State UniversityTeam
active
Deal Type
Jersey Sponsor
Value
~$2.0M
Category
Sports
Duration
Announced
Jun 15, 2026
Boyle Sports logo
Boyle Sports
Northern Ireland Football LeagueLeague
active
Deal Type
Naming Rights
Value
~$2.0M
Category
Sports
Duration
Announced
Jun 12, 2026
Panini logo
Panini
University of Michigan AthletesNIL Collective
active
Deal Type
NIL Deal
Value
~$2.0M
Category
NIL
Duration
Announced
Jun 8, 2026
EaseMyTrip logo
EaseMyTrip
Big Cricket LeagueLeague
active
Deal Type
Title Sponsor
Value
~$2.0M
Category
Sports
Duration
1 year
Announced
May 26, 2026
Brembo logo
Brembo
Mugello CircuitVenue
active
Deal Type
Title Sponsor
Value
~$2.0M
Category
Sports
Duration
Announced
May 22, 2026
Frame Fitness logo
Frame Fitness
Enhanced GamesEvent
active
Deal Type
Official Partner
Value
~$1.5M
Category
Sports
Duration
Announced
May 26, 2026
Micron Technology logo
Micron Technology
Spirit of Boise Balloon ClassicFestival
active
Deal Type
Title Sponsor
Value
~$1.0M
Category
Entertainment
Duration
2 years
Announced
Jun 1, 2026
Seven Consulting logo
Seven Consulting
Australian OpalsTeam
active
Deal Type
Official Partner
Value
~$500K
Category
Sports
Duration
Announced
Jun 17, 2026
Waterdrop logo
Waterdrop
MLP AustinEvent
active
Deal Type
Title Sponsor
Value
~$500K
Category
Sports
Duration
Announced
Jun 8, 2026
The Admiral Theatre logo
The Admiral Theatre
Illinois CheerleadersNIL Collective
rumored
Deal Type
NIL Deal
Value
$500K
Category
NIL
Duration
Announced
May 27, 2026
Polymarket logo
Polymarket
Aurora GamingTeam
active
Deal Type
Official Partner
Value
~$300K
Category
Esports
Duration
Announced
Jun 9, 2026
1/ST BET logo
1/ST BET
Delvin Miller Adios PaceEvent
active
Deal Type
Presenting
Value
~$300K
Category
Sports
Duration
1 year
Announced
Jun 8, 2026
GameAbove logo
GameAbove
Detroit Sports Commission Golf ClassicEvent
active
Deal Type
Title Sponsor
Value
~$200K
Category
Sports
Duration
Announced
May 22, 2026
IG Wealth Management logo
IG Wealth Management
Pickleball NS Provincial ChampionshipsEvent
active
Deal Type
Title Sponsor
Value
~$75K
Category
Sports
Duration
Announced
May 22, 2026
ALLRISE Foundation logo
ALLRISE Foundation
Lions All-Star Football GameEvent
active
Deal Type
Presenting
Value
~$50K
Category
Sports
Duration
Announced
Jun 18, 2026
CSN Mint logo
CSN Mint
Jake HildebrandAthlete
active
Deal Type
NIL Deal
Value
~$50K
Category
NIL
Duration
Announced
Jun 1, 2026
Health City Cayman Islands logo
Health City Cayman Islands
Cayman Islands Cancer Society Casino NightEvent
active
Deal Type
Title Sponsor
Value
~$25K
Category
Other
Duration
1 year
Announced
May 30, 2026
BF
BOK Financial
Colorado Buffaloes FootballTeam
rumored
Deal Type
Jersey Sponsor
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 19, 2026
S
Snapchat
Major FestivalFestival
active
Deal Type
Festival Sponsor
Value
Undisclosed
Category
Music
Duration
Announced
Jun 19, 2026
BF
BOK Financial
University of ColoradoTeam
active
Deal Type
Jersey Sponsor
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 16, 2026
U
USAA
U.S. Military Academy at West Point / Michie StadiumVenue
active
Deal Type
Naming Rights
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 11, 2026
U
Undisclosed
Stony Brook University AthleticsTeam
active
Deal Type
Jersey Sponsor
Value
Undisclosed
Category
Sports
Duration
3 years
Announced
Jun 5, 2026
L
Lay's
Formula 1League
active
Deal Type
Hospitality
Value
Undisclosed
Category
Sports
Duration
Announced
Jun 5, 2026
USA 250 logo
USA 250
New York KnicksTeam
active
Deal Type
Jersey Sponsor
Value
~$0
Category
Sports
Duration
Announced
Jun 1, 2026
Values with ~ are AI estimates based on comparable deals
Sponsorship Intelligence

Go Deeper with Intelligence Reports

The Deal Tracker shows you what's happening. Our Intelligence Reports show you why it matters — with sponsor landscape data on 100+ properties across the Big 5 leagues and beyond.

  • 100+ properties across NFL, NBA, MLB, NHL, MLS, and more
  • Brand category breakdown and concentration scores
  • Whitespace analysis to find untapped opportunities
Explore Intelligence
SponsorFlo Sponsorship Intelligence — Big 5 league sponsor data with brand categories, concentration scores, and top brands

More Than Just a Spreadsheet

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AI-Powered Extraction

Claude analyzes hundreds of news sources daily, extracting structured deal data with brand, property, financials, and duration.

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Value Estimation

When deal values aren't disclosed, our AI estimates them from comparable deals — so you always have a benchmark.

Cross-Sector Coverage

Sports, NIL, influencer, entertainment, esports, fashion, gaming — we track deals across every category.

Competitive Intelligence

See what your competitors are spending on sponsorships and where. Connect deals to your pipeline inside SponsorFlo.

Pipeline Integration

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