The Sponsorship Deal Tracker
Every major brand deal — sports, NIL, influencer, entertainment, esports, and more — extracted and analyzed daily by AI.
How Our AI Tracks Every Deal
We scan hundreds of sources daily and use Claude AI to extract, classify, and estimate deal values automatically.
Scan & Discover
Our AI scans 15+ news queries across sports, NIL, influencer, entertainment, and esports sources every day.
Extract & Classify
Claude identifies brands, properties, deal types, financial terms, and duration — then estimates undisclosed values from comparable deals.
Analyze & Publish
Deals are deduplicated, enriched with brand logos, and published to this tracker. New articles cover the biggest stories.
Latest Deals
13 deals tracked and counting. Filter by category, type, or search by brand.
| Brand & Property | Deal Type | Category | Value | Duration | Announced | Status | |
|---|---|---|---|---|---|---|---|
Spotify FC Barcelona Camp NouVenue | Naming Rights | Sports | ~$310.0M | 10 years | — | active | |
Nike FC BarcelonaTeam | Jersey Sponsor | Sports | ~$155.0M | — | — | active | |
Adidas FIFA World CupEvent | Official Partner | Sports | ~$100.0M | — | — | active | |
Spotify FC BarcelonaTeam | Jersey Sponsor | Sports | ~$75.0M | 5 years | — | active | |
Emirates Arsenal FCTeam | Multi-Category | Sports | ~$60.0M | — | — | active | |
Aramco AFC Asian Cup Saudi Arabia 2027Event | Official Partner | Sports | ~$50.0M | — | May 6, 2026 | active | |
Aramco Al Khobar StadiumVenue | Naming Rights | Sports | ~$30.0M | — | May 6, 2026 | active | |
Betway Manchester UnitedTeam | Official Partner | Sports | $18.0M | — | — | rumored | |
Qualcomm NASCAR San Diego CircuitVenue | Naming Rights | Sports | ~$15.0M | — | May 4, 2026 | active | |
Anduril NASCAR San Diego Race WeekendEvent | Title Sponsor | Sports | ~$8.0M | — | May 4, 2026 | active | |
Stark Tech Buffalo SabresTeam | Jersey Sponsor | Sports | ~$5.0M | — | May 6, 2026 | active | |
cinch Northamptonshire County Cricket ClubVenue | Naming Rights | Sports | ~$2.0M | — | — | active | |
Voyager Internet New Zealand Media AwardsEvent | Naming Rights | Media | ~$500K | — | — | terminated |
Go Deeper with Intelligence Reports
The Deal Tracker shows you what's happening. Our Intelligence Reports show you why it matters — with sponsor landscape data on 100+ properties across the Big 5 leagues and beyond.
- 100+ properties across NFL, NBA, MLB, NHL, MLS, and more
- Brand category breakdown and concentration scores
- Whitespace analysis to find untapped opportunities
More Than Just a Spreadsheet
SponsorFlo connects deal data to your actual pipeline — so you can act on intelligence, not just read it.
AI-Powered Extraction
Claude analyzes hundreds of news sources daily, extracting structured deal data with brand, property, financials, and duration.
Deal Alerts
Get notified when deals happen in your industry, with your competitors, or in categories you track. Coming soon.
Value Estimation
When deal values aren't disclosed, our AI estimates them from comparable deals — so you always have a benchmark.
Cross-Sector Coverage
Sports, NIL, influencer, entertainment, esports, fashion, gaming — we track deals across every category.
Competitive Intelligence
See what your competitors are spending on sponsorships and where. Connect deals to your pipeline inside SponsorFlo.
Pipeline Integration
Use deal intelligence to inform your outreach, pricing, and proposals — all connected inside the SponsorFlo platform.
Want Deal Intelligence in Your Pipeline?
Track deals, monitor competitors, and discover partnership opportunities — all inside SponsorFlo.