ROI Analytics & Measurement

Finally Prove the Value of Every Sponsorship Dollar

Stop guessing at ROI. SponsorFlo's AI-powered analytics measure true business impact across impressions, engagement, and revenue—all in one dashboard.

40%
Average ROI improvement with data-driven optimization
10X
Faster reporting vs. manual data collection
85%
Accuracy in AI-powered attribution models
$2M+
Average savings from eliminating underperformers

The Sponsorship ROI Problem

Most brands can't answer "What's the ROI of our sponsorships?" We solve that.

❌ Challenge

Scattered Data

âś“ Solution

Unified Dashboard

Stop pulling data from 10 different sources. One dashboard aggregates everything automatically.

❌ Challenge

Vague ROI Estimates

âś“ Solution

Real Attribution

Move beyond "impressions" to actual business impact—sales, leads, deals influenced.

❌ Challenge

Can't Compare Properties

âś“ Solution

Standardized Scoring

Compare ROI across sports, events, and influencers with normalized metrics.

❌ Challenge

Reports Take Forever

âś“ Solution

One-Click Reports

Generate executive-ready reports in seconds, not days. Automated monthly summaries.

Comprehensive Metrics

Measure What Actually Matters

From awareness to revenue, we track every metric that proves sponsorship value.

Reach & Awareness

  • Total Impressions

    TV, digital, in-venue, social media

  • Media Value Equivalent

    What the exposure would cost as paid media

  • Brand Mentions

    Earned media and PR coverage

  • Audience Reach

    Unique viewers across all touchpoints

Engagement

  • Social Engagement

    Likes, shares, comments, mentions

  • Website Traffic

    Visits driven by sponsorship activations

  • Content Engagement

    Video views, time on page, clicks

  • Fan Interactions

    In-venue activations, sampling, contests

Business Impact

  • Sales Lift

    Revenue attributed to sponsorship exposure

  • Lead Generation

    Contacts captured through activations

  • Brand Sentiment

    Changes in perception and favorability

  • Deal Influence

    B2B deals connected to hospitality

Platform Features

Enterprise-Grade ROI Analytics

Multi-Source Data Integration

Pull data from TV ratings, social platforms, GA4, CRM, and property reports into one unified dashboard.

AI-Powered Attribution

Machine learning models that connect sponsorship exposure to actual business outcomes.

Competitive Benchmarking

Compare your sponsorship performance against industry benchmarks and competitor spend.

Executive Dashboards

One-click reports for leadership showing total investment, returns, and recommendations.

Property Scorecards

Rate and rank properties by ROI performance. Identify top performers and underperformers.

Forecasting & Planning

AI-powered forecasts for renewal decisions and budget optimization recommendations.

How ROI Tracking Works

From data collection to boardroom-ready insights

1

Connect Data Sources

Integrate TV ratings, social APIs, GA4, CRM, and property reporting systems.

2

AI Attribution

Our ML models connect sponsorship exposure to actual business outcomes.

3

Unified Dashboard

View all metrics, all properties, all time periods in one place.

4

Take Action

Use insights to optimize spend, negotiate renewals, and prove value.

Start Proving Sponsorship ROI Today

Join leading brands that have transformed sponsorship from a "nice to have" into a proven business driver.

Sponsorship ROI Tracking & Analytics for Brands | SponsorFlo | SponsorFlo AI