Find sponsors, create professional media kits, track CPM rates, and manage deals—all in one platform. Built specifically for podcasters seeking sponsorship revenue.
Finding relevant sponsors who value your niche
AI matches your podcast to brands actively seeking your audience
Proving ROI to sponsors (downloads aren't enough)
Track conversions, promo codes, and engagement metrics automatically
Creating professional sponsorship packages
Templates and AI suggestions based on successful podcast deals
Calculating fair CPM rates for your podcast
Industry benchmarks + niche multipliers built-in
Managing multiple sponsor relationships
CRM built for podcasters: contracts, deliverables, renewals
Our AI analyzes your podcast niche, audience demographics, and content to match you with brands actively seeking podcast sponsorships.
Generate beautiful, data-rich media kits showcasing your downloads, demographics, and sponsorship opportunities. Export to PDF in seconds.
Calculate optimal sponsorship rates based on your downloads, niche, and audience engagement. Industry benchmarks included.
Create tiered packages (pre-roll, mid-roll, dedicated episodes) with custom pricing and benefits. One-off or recurring sponsorships.
Send professional sponsorship proposals with read tracking, e-signatures, and automated follow-ups.
Track sponsor ROI with custom tracking URLs, promo codes, and conversion analytics. Share reports with sponsors automatically.
Industry-standard CPM rates and pricing models for podcast sponsorships
Connect your hosting platform (Buzzsprout, Libsyn, etc.) or upload listener analytics
AI creates a professional media kit with your demographics, download stats, and sponsorship packages
AI matches you with brands seeking your audience. Get contact info + pitch templates
Send proposals, track engagement, e-sign contracts, and manage sponsor relationships
Most ad networks require 5,000-10,000 downloads per episode, but direct sponsorships can start much sooner. Niche podcasts with 500-1,000 engaged listeners per episode regularly land sponsors because their audiences are highly targeted. SponsorFlo helps you pitch directly to brands that value your specific audience, regardless of download numbers.
Standard podcast ad rates use CPM (cost per thousand downloads): pre-roll ads ($15-$25 CPM), mid-roll ads ($20-$50 CPM), and post-roll ads ($10-$15 CPM). Host-read ads command a 2-3x premium over dynamically inserted ads. Niche podcasts in finance, tech, and B2B can charge significantly higher rates due to audience purchasing power.
Host-read ads are recorded by the podcast host as part of the episode — they feel more authentic and convert 2-3x better. Dynamically inserted ads are pre-recorded spots placed into episodes by your hosting platform. Host-read ads are more valuable because listeners trust the host recommendation, making them the preferred format for direct sponsorships.
The best podcast sponsorship metrics are: unique promo code redemptions, vanity URL visits, post-listen surveys ("How did you hear about us?"), download numbers per episode, listener demographics, and engagement metrics (completion rate, social shares). SponsorFlo tracks all of these and generates sponsor-ready reports automatically.
Ad networks (Megaphone, AdvertiseCast, Podcorn) handle sales but take 30-50% commission and offer limited rate control. Selling directly keeps 100% of revenue and lets you build brand relationships, but requires more effort. SponsorFlo gives you the tools to sell directly — AI prospecting, proposal generation, and CRM — without the commission.
Create winning proposals in 60 seconds with AI
Learn moreFeatureGenerate photorealistic sponsor mockups instantly
Learn moreFeatureFind perfect sponsors with intelligent matching
Learn moreSolutionYouTube sponsorship management with AI
Learn moreSolutionInfluencer sponsorship management
Learn moreFeatureCollect sponsor payments via Stripe
Learn moreJoin podcasters increasing their sponsorship revenue by 47% on average. Create your first media kit in 5 minutes.