Sponsorship software for agencies, on either side of the deal.

What is sponsorship software for agencies?

Sponsorship software for agencies is a workspace per client that covers the whole deal, from the pitch to the renewal, so an account team does not rebuild the same spreadsheet and slide template for every client. In SponsorFlo, a sales agency builds each client’s decks from that client’s inventory and packages, and a brand-side agency tracks what every sponsored property owes the brand. Both sides share the same contract, deliverable, and reporting tools.

How do agencies that sell sponsorships use SponsorFlo?

An agency selling rights for a minor league team, a marathon, and a music festival sets up each one with its inventory, packages, and prices. From there the work for every client follows the same path, and the account lead switches between clients without logging out.

1. Find brands that already sponsor properties like the client’s in Market, by category and level.
2. Build a branded deck for each prospect in Deck Studio, priced from the client’s own packages.
3. Send it as a tracked link and follow up when the prospect opens it.
4. Upload the signed contract so deliverables and the payment schedule land on the client’s agreement.
5. Attach proof of performance to each deliverable and share it with the sponsor in the partner portal.

How do agencies manage brand sponsorship portfolios in SponsorFlo?

A brand-side agency runs each brand client in Brand HQ. Every sponsored team, event, and venue sits in one portfolio with its annual value, the deliverables it owes, and the proof attached to each one. Inbound proposals can be uploaded and scored for brand fit, property fit, and commercial terms, with a verdict to proceed, proceed with changes, or decline. The Performance view compares spend with impressions, reach, and media value, and renewals due in the next 180 days come with a recommendation to renew, renegotiate, or drop.

How do you report sponsorship results to a client?

Report from the deliverables you already tracked rather than a separate slide project. A property client’s sponsors see deliverables, approvals, photos, and performance in a partner portal, and recaps go out as a link or a PDF. A brand client gets Brand HQ reports such as a season recap, an ROI analysis, or a deliverables report, each built as a deck. For example, a festival client’s title sponsor can open one link and see every stage banner, social post, and hospitality night it was promised, with the photo or clip that proves it ran.

How should an agency set up client workspaces?

Give each client its own workspace when the client owns the relationship with its sponsors, needs its own logo and colors on sponsor-facing pages, or pays for its own plan. Your team joins each workspace by invitation and uses the workspace switcher to move between them. When one organization sells several properties, such as a league office or a venue group, run them as properties inside a single workspace and view them together or one at a time.

• How contract extraction works — a sample agreement and the terms SponsorFlo returns
• How sponsor research works — a sample team and the brands Market shows it
• How deck generation works — a sample brief and the deck it produces
• How video media value works — a sample clip and the value behind each sponsor