Insights for Sponsorship Professionals

Women's Soccer Sponsorship Surges 53% Across Europe

WNBA CBA Talks Stall: What It Means for Sponsors

NIL System Under Strain as Trump Vows Executive Order

Wasserman Rebrands as 'The Team' Ahead of Sale

Oracle's AI Bet Keeps Red Bull Ahead of 2026 Hybrid Shift

Oracle's extension is less about logos and more about embedding OCI, AI, and Fusion tools into every layer of the team’s 2026 hybrid push.

Graza Turns NASCAR’s Midway Into a Flavor Lab

Graza’s league deal shows how challenger CPG brands can trade culinary activations and data-rich integrations for national NASCAR scale.

MLS’ New Back-of-Kit Slot Unlocks a Fourth Jersey Revenue Stream

The lower-back placement helps clubs court new categories, bundle storytelling, and capture incremental CPMs as MLS enters its 3.0 era.

The Pit – Powered by Nusenda Sets a New Naming-Rights Blueprint

UNM’s deal with Nusenda gives the Lobos predictable revenue, community programming, and a hybrid naming model other schools can copy.

LSU’s $6M NIL Arms Race Sets the QB Market

Reports that LSU guaranteed transfer QB Sam Leavitt roughly $6M show how quarterback NIL valuations now resemble mid-tier NFL deals and what collectives need to change immediately.

Saudi-Backed Humain Spins Up a Sports AI Division

Humain’s purchase of ai.io signals that Saudi Arabia now wants to own the AI infrastructure behind talent ID, facilities, and fan data—not just teams and events.

Aflac Bets Big on Atlanta’s NWSL Launch

Aflac’s seven-year front-of-kit deal with Atlanta’s 2028 NWSL club sets a new benchmark and shows how AMBSE plans to monetize women’s soccer from day one.

PepsiCo Returns to MLB With Baja Blast as Official Soft Drink — Here's Why It Matters

Mountain Dew Baja Blast becomes MLB's official soft drink as PepsiCo returns to baseball, signaling a bold shift in beverage sponsorship strategy.

Nike's ACG Relaunch Is a $60B Bet: What the Outdoor Push Means for Sports Sponsorship

Nike relaunched its ACG outdoor line at the Milan Olympics. The outdoor sportswear market is projected to hit $83B by 2030 — here's what it means for sponsorship.

AI-Powered Security Arrives at Shell Energy Stadium: What Evolv's Houston Deal Means for Venue Tech

Evolv's AI screening partnership with Shell Energy Stadium signals a new wave of technology-driven venue sponsorships in professional sports.

Inside Giannis and Alexis Ohanian's Investment Playbook: What Athlete-VC Partnerships Mean for Brands

Giannis and Reddit founder Alexis Ohanian are co-investing across sports. The athlete-VC model is reshaping how brands think about partnerships.

CVS Health Makes Major Play in Women's Soccer with NWSL and Seattle Reign Deals

CVS Health makes a major play in women's soccer with simultaneous NWSL league and Seattle Reign deals, including CVS Health Pitch naming rights.

Visa Doubles Down on F1: Red Bull Deal Extended Through 2030

Visa extends its Red Bull Racing F1 partnership through 2030 with expanded front wing branding and exclusive banking category rights.

Chime Enters MLS as Retail Banking Partner Ahead of 2026 Season

Fintech giant Chime becomes MLS retail banking partner ahead of the 2026 season, including All-Star Game jersey branding.

Way.com Enters Sports Sponsorship with Chicago Fire FC Parking Deal

Way.com makes its first major sports sponsorship move as Official Parking Partner of Chicago Fire FC at Soldier Field.

Dairy Queen Partners With the Savannah Bananas in a Masterclass of Fan-First Sponsorship

Dairy Queen's new partnership with the Savannah Bananas blends product integration with fan entertainment in a masterclass of modern sponsorship activation.

Children's Mercy and the Big 12: How Healthcare Sponsorships Are Evolving Beyond the Logo

Children's Mercy becomes the Big 12's official healthcare partner, signaling a shift in how healthcare brands approach sports sponsorships beyond traditional logo placement.

The Bears' $5B Stadium Saga: What Indiana's Bid Means for Sports Facility Sponsorship

The Chicago Bears may build a $5B stadium in Indiana. The cross-state bidding war has massive implications for naming rights and facility sponsorship valuations.

The $50M NIL Promise That Vanished: What Sacramento State Teaches Us About College Sponsorship

Sacramento State was promised $50M in NIL deals for a Pac-12 bid. The bid failed, the money disappeared. What conditional NIL commitments reveal about the state of college sponsorship.

Inside CVS Health's NWSL Blitz: League Deal Plus Three Club Sponsorships in One Day

CVS Health signed a league deal plus three individual club sponsorships in one day. A deep look at the multi-layered NWSL strategy.

How Sports Teams Use AI to Sell More Sponsorships in 2026

Sponsorship revenue is the lifeblood of sports organizations at every level. Whether you're a Division III athletic department or a professional franchise, the money that comes from brand partnerships funds facilities, travel, scholarships, and operations.

Sponsorship CRM Best Practices for 2025

In today's competitive sponsorship landscape, relationship management can make or break your revenue goals. Organizations using dedicated sponsorship CRM systems report an average 78% increase in partnership revenue and 55% reduction in administrative time.

Best Sponsorship Mockup Tools 2025: AI vs Traditional

We tested 12 mockup generators to find the best tools for sponsorship professionals. Here's what actually works in 2025—from AI-powered automation to traditional design software.

Partnership Renewal Strategies That Work

Partnership renewal is where the real value lies in sponsorship management. While acquiring new sponsors gets attention, retaining and growing existing partnerships generates 5x more revenue than new business with significantly lower acquisition costs.

2026 Conference Sponsorship Budget Planning Guide

As we approach 2026, conference organizers and event marketers face a critical decision: how to allocate sponsorship budgets that maximize revenue while delivering exceptional value to sponsors. With the average conference sponsorship market growing 12.3% annually, strategic budget planning isn't ju

How to Find Sponsors: Complete Guide (2025) - 15 Methods + Tools

If you've ever tried to find sponsors for your sports team, event, or nonprofit, you know the struggle:

Esports Sponsorship Guide: How to Attract & Manage Brand Partners in 2026

Esports sponsorships account for 58% of the industry's $2.1 billion global revenue—making brand partnerships the single most important revenue stream for teams, leagues, and tournament organizers. Yet most esports organizations are still managing these relationships with spreadsheets, Discord D

Digital Transformation in Sponsorship Management

The sponsorship industry is experiencing a digital revolution. Organizations that embrace technology-driven transformation are seeing 156% improvement in ROI and 68% reduction in administrative overhead compared to traditional manual processes.

Event Sponsorship Management: The Complete Guide for 2026

Event sponsorship is a $65 billion global industry—and it's growing. But selling and managing sponsorships for events comes with unique challenges that differ from sports or media properties: compressed timelines, high deliverable complexity, and sponsors who want proof that their investment dr

10 Sponsorship Prospecting Strategies That Actually Work

The best sponsorship sales professionals don't wait for sponsors to come to them. They systematically identify, qualify, and pursue the right prospects using proven strategies.

ROI Measurement: Proving Sponsorship Value in 2025

In an era where every marketing dollar must be justified, proving sponsorship ROI has never been more critical. Traditional measurement methods fall short of capturing the true value of modern sponsorship programs. This guide reveals advanced techniques that leading organizations use to demonstrate

AI-Generated Sponsorship Asset Mockups: Complete 2025 Guide

Discover how AI-powered mockup generation is revolutionizing sponsorship sales. Learn how to create photorealistic brand placements on jerseys, signage, and venues in seconds—no Photoshop or designers required.

Brand Sponsorship Portfolio Management: The 2026 Playbook

If you're on the brand side of sponsorships—whether you're a CMO, sponsorship manager, or agency lead—you know the challenge: evaluating dozens of incoming proposals, managing partnerships across multiple properties, proving ROI to your CFO, and deciding what to renew, renegotiate, or cut.

4 Proven Strategies to Increase Sponsorship Revenue in 2025

In today's competitive sponsorship landscape, incremental improvements aren't enough. Organizations need bold, data-driven strategies that deliver measurable results. After analyzing successful campaigns from over 500 clients, we've identified four game-changing approaches that consistently drive su

Asset Valuation in Modern Sponsorship Deals

Asset valuation is the cornerstone of successful sponsorship programs. Organizations that implement strategic valuation methodologies see an average 47% increase in revenue and 38% faster deal closure compared to those using traditional gut-based pricing.

Podcast Sponsorship Management: From Pitch to Payment

Podcast advertising is a $4 billion industry in 2026, and sponsorships are the primary way creators monetize. But most podcasters and YouTubers are leaving money on the table—underselling ad slots, failing to track deliverables, and losing renewals because they can't prove ROI.

How to Cold Email Sponsors: 7 Templates That Get Responses

Cold email is still one of the most effective ways to reach potential sponsors—when done right. The problem? Most sponsorship emails sound exactly the same: generic pitches that focus on the property instead of the sponsor's needs.

Complete Guide to Sponsorship Contract Management

Effective contract management is the backbone of successful sponsorship programs. Poor contract handling leads to missed deliverables, unhappy sponsors, and lost renewal opportunities. This comprehensive guide will transform your approach to sponsorship agreements.

Youth Sports Sponsorship Is Big Business — And Brands Are Finally Paying Attention

Youth sports is a $30B+ industry and brands from Lucas Oil to UBS are investing heavily in properties like Perfect Game and Little League. The sponsorship landscape is professionalizing fast.

The NIL Economy Turns Four: What Brands Have Learned

The NIL economy is now a billion-dollar-plus market. After four years, here are the lessons brands have learned about what works and what doesn’t.

Autonomous Vehicles Are Sponsoring Sports Teams — Here's the Strategy

Waymo and autonomous vehicle companies are investing in sports sponsorships to build public trust. The strategy mirrors the rideshare playbook — and it's working.

Why DTC Healthcare Brands Are Flooding Into Sports

Hims, AG1, Therabody, and Whoop are dominating sports sponsorship. DTC healthcare brands have found their ideal customer acquisition channel in sports.

F1 Sponsorship Has Entered a New Era

F1 sponsorship is rivaling the NBA in total spend. Netflix, American expansion, and tech companies have transformed the sport into a global marketing powerhouse.

The Quiet Asset Nobody Talks About: Practice Facility Naming Rights

Practice facilities command hundreds of millions in naming rights — with year-round exposure and player association. Why they might be the smartest buy in sponsorship.

Stadium Names Keep Changing — Here’s the Business Behind It

Why companies pay tens of millions annually for stadium naming rights, how valuations work, and when naming rights make sense — or don’t.

The Corporate Card Wars Are Playing Out on Stadium Screens

Ramp, Brex, Amex, and Capital One are fighting for sports sponsorship real estate. B2B fintech sees stadiums as high-value customer acquisition channels.