Find brand deals, create professional media kits, calculate fair rates, and manage sponsorships—all in one platform. Built specifically for YouTubers seeking sponsorship revenue.
Finding brands that match your niche and audience
AI matches your channel to brands actively seeking your demographic
Proving ROI beyond just views (engagement matters more)
Track clicks, conversions, and engagement metrics automatically
Pricing sponsorships fairly (not too high, not too low)
Industry benchmarks + niche multipliers + engagement scoring
Managing multiple brand deals and deliverables
CRM tracks contracts, deadlines, payments, and content schedules
Creating professional media kits that close deals
Templates optimized for brand decision-makers with key metrics
Our AI analyzes your channel niche, audience demographics, and engagement to match you with brands actively seeking YouTube sponsorships.
Generate beautiful media kits showcasing your subscribers, views, demographics, and sponsorship opportunities. Export to PDF instantly.
Calculate optimal sponsorship rates based on your views, niche, engagement rate, and audience demographics. Industry benchmarks included.
Create tiered packages (dedicated videos, product integrations, channel mentions) with custom pricing. One-off or ongoing partnerships.
Track sponsor ROI with video analytics, click-through rates, conversion tracking, and audience insights. Share reports automatically.
Manage contracts, deliverables, payment schedules, and sponsor relationships in one place. Never miss a deadline.
Industry-standard rates for YouTube brand deals by channel size
You can start landing sponsorships with as few as 1,000 subscribers if you have strong engagement and a well-defined niche. Brands increasingly value engagement rate over raw subscriber count. A tech review channel with 5,000 highly engaged subscribers can command higher rates than a general vlog channel with 50,000. SponsorFlo helps you quantify your value at any size.
A sponsored or dedicated video is entirely focused on the brand or product — the whole video is about them. A product integration (or "mid-roll sponsorship") is a 30-90 second segment within your regular content. Dedicated videos command 3-5x higher rates but require more creative effort. Most YouTubers start with integrations and graduate to dedicated content as they prove ROI.
The standard formula is CPM (cost per thousand views) x average views per video. Base CPM ranges from $20-$50 for most niches. Apply niche multipliers: tech reviews (2-3x), finance (3-5x), B2B (4-6x), gaming (1.2-1.5x). Factor in engagement rate, audience demographics, and exclusivity. SponsorFlo calculates this automatically using real market data.
MCNs (Multi-Channel Networks) typically take 20-40% commission and add a middleman between you and brands. Managing sponsorships yourself with a tool like SponsorFlo lets you keep 100% of your revenue, build direct brand relationships, and negotiate your own terms. Most successful YouTubers have moved away from MCNs in favor of self-management.
FTC and YouTube require clear disclosure. Use YouTube built-in "Includes paid promotion" checkbox, include "Sponsored by [Brand]" in the first 30 seconds and in your description, and verbally mention the sponsorship. Transparent disclosure actually builds audience trust and improves sponsor satisfaction. SponsorFlo tracks your disclosure compliance automatically.
Create winning proposals in 60 seconds with AI
Learn moreFeatureGenerate photorealistic sponsor mockups instantly
Learn moreFeatureFind perfect sponsors with intelligent matching
Learn moreSolutionPodcast sponsorship automation with AI
Learn moreSolutionInfluencer sponsorship management
Learn moreFeatureCollect sponsor payments via Stripe
Learn moreJoin YouTubers increasing their sponsorship revenue by 53% on average. Create your first media kit in 3 minutes.