Sponsor Data on 101 Properties
Brand categories, concentration scores, top sponsors, and whitespace opportunities — across every major league, venue, and property.
The Big 5 Leagues
Full sponsorship intelligence for the five major North American sports leagues. Click any league to explore the complete sponsor landscape.
MLB
Beverage PlatformNHL
Beverage PlatformNBA
Beverage PlatformNFL
Beverage PlatformMLS
Beverage PlatformWhat's Inside Each Report
Every property profile includes structured data you can use to benchmark, prospect, and find whitespace.
Brand Categories
See which industries dominate — beverages, tech, financial services, automotive, and more.
Concentration Score
Measure how spread out or top-heavy the sponsor mix is. Low score = whitespace opportunity.
Top Sponsors
The biggest brands in each property — who's spending, what categories, and how long.
Whitespace Analysis
Find underrepresented categories where your brand could break through with less competition.
96+ More Properties
From Formula E to the Saudi Pro League, from Padel to the Bundesliga — unlock intelligence across every segment of the sponsorship ecosystem.
Unlock Full Intelligence
Get access to all 101 properties, research reports, category matrices, and deep-dive analysis.
See the Deals as They Happen
Intelligence tells you who sponsors what. The Deal Tracker shows you what's changing right now — every major deal, extracted and analyzed daily by AI.
- Sports, NIL, influencer, entertainment, and esports deals
- AI-estimated values when amounts aren't disclosed
- Updated daily with new deals from 15+ news sources
Research Reports
Deep-dive analysis on sponsorship categories, league comparisons, and market trends.
Top 10 Sponsorship Categories
Which brand categories dominate sports sponsorship? A breakdown of the biggest players and emerging categories.
Category x League Matrix
Cross-reference brand categories against leagues to find whitespace opportunities and competitive intensity.
Sponsorship Landscape Overview
A macro view of the sponsorship ecosystem — market segments, concentration, and dynamics across 100+ properties.
Make Smarter Sponsorship Decisions
Stop guessing. Use real market data to identify opportunities, benchmark your portfolio, and find the right sponsorship partners.