Sponsorship Intelligence

Market Data on 101 Properties

Compare sponsorship landscapes across leagues, venues, and properties. See which brand categories dominate, who the top sponsors are, and where the whitespace opportunities live.

101
Properties
9
Waves
19+
Categories
2
Reports

Full Property Database

Unlock intelligence on 96+ additional properties across all waves — from emerging leagues to global sports.

Wave 1(9 properties)

College Power 4
Balanced Portfolio
PGA TOUR
Lifestyle Canvas
Premier League
Beverage Platform
NASCAR Teams
Equipment Ecosystem
PWHL
Equipment Ecosystem
WNBA
Balanced Portfolio
NWSL
Balanced Portfolio
MMA
Balanced Portfolio
Formula 1
Lifestyle Canvas

Wave 2(11 properties)

Casinos
Self-Referential
Pro Lacrosse
Equipment Ecosystem
Esports Leagues/Tournaments
Equipment Ecosystem
Transportation Hubs
Self-Referential
Unrivaled
Balanced Portfolio
IndyCar
Equipment Ecosystem
Streaming & OTT Networks
Balanced Portfolio
Music Festivals
Consumption Venue
Youth Sports
Balanced Portfolio
Formula E
Lifestyle Canvas
Perfect Game (Youth Sports)
Equipment Ecosystem

Wave 3(12 properties)

Padel
Equipment Ecosystem
Pickleball
Equipment Ecosystem
NBA 2K League
Equipment Ecosystem
TGL
Lifestyle Canvas
Pro Wrestling
Balanced Portfolio
Boxing
Beverage Platform
LALIGA
Beverage Platform
MLR - Major League Rugby
Balanced Portfolio
Serie A
Balanced Portfolio
Div I Bowls/Tourneys
Balanced Portfolio
College Group of 5
Equipment Ecosystem
Bundesliga
Beverage Platform

Wave 4(14 properties)

Marathons/Triathlons
Lifestyle Canvas
CFL - Canadian Football League
Balanced Portfolio
PBR - Professional Bull Riders
Lifestyle Canvas
Ligue 1 (France)
Beverage Platform
IPL - Indian Premier League
Beverage Platform
Amusement Parks
Consumption Venue
Liga MX (Mexico)
Beverage Platform
Saudi Pro League
Beverage Platform
Fitness Events
Lifestyle Canvas
Multi-Purpose Event Centers
Consumption Venue
Concert Venues
Consumption Venue
Hotels & Resorts
Lifestyle Canvas
Outdoor Advertising
Balanced Portfolio
World Surf League
Lifestyle Canvas

Wave 5(14 properties)

SailGP
Lifestyle Canvas
Multi-Sport/Action Events
Lifestyle Canvas
TV National Networks
Balanced Portfolio
RFL Super League (England)
Balanced Portfolio
LIV Golf
Lifestyle Canvas
UCI World Tour
Lifestyle Canvas
Olympic Committees
Lifestyle Canvas
The Hundred (England)
Consumption Venue
Premiership Rugby (England)
Balanced Portfolio
Olympic Events
Balanced Portfolio
ICC Tournaments
Beverage Platform
US Thoroughbred Racing
Consumption Venue
Podcasts - Sports
Balanced Portfolio
Super Rugby Pacific
Balanced Portfolio

Wave 6(13 properties)

Trade Shows
Other
NRL (Australia)
Lifestyle Canvas
ATP/WTA 1000
Balanced Portfolio
Tennis Majors
Lifestyle Canvas
DP World Tour (Golf)
Lifestyle Canvas
MiLB
Beverage Platform
Magazine
Lifestyle Canvas
Stock Shows/Rodeo
Lifestyle Canvas
AFL (Australian)
Balanced Portfolio
G-League
Balanced Portfolio
Equestrian Events
Lifestyle Canvas
USL Championship
Balanced Portfolio
Newspaper
Balanced Portfolio

Unlock Full Intelligence

Get access to all 101 properties, research reports, category matrices, and deep-dive analysis. Everything you need to make smarter sponsorship decisions.

Research Reports

Deep-dive analysis on sponsorship categories, league comparisons, and market trends.

Premium
Category Analysis

Top 10 Sponsorship Categories

Which brand categories dominate sports sponsorship? A breakdown of the biggest players and emerging categories.

Premium
League Matrix

Category x League Matrix

Cross-reference brand categories against leagues to find whitespace opportunities and competitive intensity.

Premium
Landscape

Sponsorship Landscape Overview

A macro view of the sponsorship ecosystem — waves, concentration, and market dynamics across 100+ properties.

Make Smarter Sponsorship Decisions

Stop guessing. Use real market data to identify opportunities, benchmark your portfolio, and find the right sponsorship partners.

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