Sponsorship intelligence
Sponsorship intelligence: see who sponsors any team, event or brand.
SponsorFlo Market is sponsorship intelligence for teams, events and venues looking for sponsors, and for the brands and agencies deciding where to sponsor next. It shows who sponsors whom, by category and level, from verified sponsors that SponsorFlo keeps current.
- verified sponsor links
- 7,700+
- teams, events and venues
- 1,100+
- brands
- 5,600+
In SponsorFlo Market as of October 5, 2026.
Who sponsors ___?
Type a team, event or brand to see five of its verified sponsors, or five teams and events a brand sponsors.
Three free lookups a day with your work email. Each shows five verified sponsors, or five teams and events a brand sponsors.
What is sponsorship intelligence?
Sponsorship intelligence is knowing who sponsors which teams, events and venues, and in which categories, so you can prospect and price with evidence. In SponsorFlo it comes from Market, SponsorFlo’s own data on verified sponsors, such as every brand that sponsors a minor league club.
Find your next sponsors
See which brands sponsor teams and events like yours, at your level, and which of them you don’t work with yet. Add a brand to your companies and start a deal from the same screen.
See where competitors sponsor
Look up a competitor to see the teams and events it sponsors, by level, and check how crowded a category already is before you commit to a property.
Back the recommendation
Show a client which categories are common at a level and which brands already sponsor there, from verified sponsors that are kept current.
SponsorFlo Market
What’s inside SponsorFlo Market?
Market is the full sponsor map inside SponsorFlo, next to your companies and deals, with every verified sponsor by category and level, kept current.
Sponsors of every team and event
Every verified sponsor of a team, event or venue, with its category and the property’s level, kept current.
Brand portfolios
Every team and event a brand sponsors, grouped by level, from major pro and college to festivals, road races and youth sports.
Categories by level
Which sponsor categories are common at each level, and the brands behind each one, so you can see what your own sponsor list is missing.
Brands not in your companies
Filter to the brands you don’t work with yet, add one to your companies, and start a deal without retyping anything.
Announced deals
Confirmed sponsorship announcements by category and property type, 550+ as of October 5, 2026.
Findings for your level
Pick the level you sell at, and Market leads with the categories bought most there, the ones under-sold there, and the brands most active at it.
Who sponsors teams and events at each level?
The most common sponsor categories change with the level. As of October 5, 2026, festivals in SponsorFlo Market lean most on beer, wine and spirits, while major pro teams lean most on banks and carmakers.
| Level | Teams and events | Sponsor links | Most common categories | Brands at the most properties |
|---|---|---|---|---|
| Festivals, fairs and live events | Teams and events: 322 | Sponsor links: 2,268 | Most common: Beer, wine and spirits, Media and entertainment, Travel and hospitality | Brands at the most properties: Coca-Cola (23), Monster Energy (15), White Claw (15) |
| International pro and national teams | Teams and events: 213 | Sponsor links: 1,525 | Most common: Apparel and sporting goods, Real estate and construction, Banking and financial services | Brands at the most properties: adidas (16), Macron (14), PUMA (13) |
| Minor and regional pro (North America) | Teams and events: 117 | Sponsor links: 916 | Most common: Real estate and construction, Food and restaurants, Healthcare | Brands at the most properties: Bud Light (5), Coca-Cola (5), Pepsi Cola (5) |
| Golf, tennis, motorsport and racing | Teams and events: 99 | Sponsor links: 679 | Most common: Automotive, Travel and hospitality, Banking and financial services | Brands at the most properties: Emirates (13), Coca-Cola (8), Busch (7) |
| College athletics | Teams and events: 89 | Sponsor links: 445 | Most common: Food and restaurants, Banking and financial services, Travel and hospitality | Brands at the most properties: adidas (9), Under Armour (8), Nike (6) |
| Major pro (North America) | Teams and events: 89 | Sponsor links: 585 | Most common: Banking and financial services, Automotive, Healthcare | Brands at the most properties: adidas (16), Coca-Cola (8), Ticketmaster (8) |
| Youth & amateur | Teams and events: 53 | Sponsor links: 343 | Most common: Apparel and sporting goods, Technology, Consumer goods | Brands at the most properties: Wilson (6) |
| Marathons, triathlons and road races | Teams and events: 52 | Sponsor links: 457 | Most common: Apparel and sporting goods, Non-alcoholic beverages, Healthcare | Brands at the most properties: Runna (8), Athletic Brewing Co. (5), Fleet Feet (5) |
| Venues and attractions | Teams and events: 50 | Sponsor links: 334 | Most common: Non-alcoholic beverages, Banking and financial services, Beer, wine and spirits | Brands at the most properties: American Express (11), Pepsi Cola (9), Helly Hansen (8) |
| Nonprofits and cause events | Teams and events: 29 | Sponsor links: 191 | Most common: Healthcare, Travel and hospitality, Banking and financial services | Brands at the most properties: — |
| Esports, media and creators | Teams and events: 8 | Sponsor links: 30 | Most common: Technology, Food and restaurants, Consumer goods | Brands at the most properties: — |
Source: SponsorFlo Market, verified sponsors as of October 5, 2026. A brand is named when it sponsors five or more properties at that level, and the number in brackets is how many. Market has the full lists, with the brands behind each category.
From sponsor to pitch
Found a brand to pitch? Send the deck the same day.
Market shows who sponsors teams like yours. AI research profiles the brand with a decision-maker and talking points, and Deck Studio builds the branded pitch from your inventory.
What’s changing now
The Deal Tracker
Market shows who sponsors whom today. The Deal Tracker shows new deals as they’re announced across sports, NIL, entertainment and esports, with estimated values when amounts aren’t disclosed.
Questions
Pricing a package? Read the pricing guide.
What is free, and what comes with SponsorFlo?
The lookup on this page is free: three lookups a day with your work email, each showing five verified sponsors of a team or event, or five teams and events a brand sponsors. Start free and SponsorFlo Market shows the full list for the team, event or brand you looked up; paid plans see every sponsor, brand portfolio, category and announced deal.
Is SponsorFlo’s sponsor data current?
Yes. Market is SponsorFlo’s own data: verified sponsors of teams, events and venues, kept current, so it shows who sponsors whom today, by category and level.
Why isn’t my team or event in Market yet?
Market lists a team or event once it has verified sponsors, so many local teams, races and nonprofits aren’t covered yet. SponsorFlo keeps adding more.
How is Market different from the Deal Tracker?
Market shows who sponsors whom today, by category and level. The Deal Tracker shows new deals as they’re announced across sports, NIL, entertainment and esports, with estimated values when amounts aren’t disclosed.
Can I turn a sponsor I find into a pitch?
Yes. Add the brand to your companies from Market, run AI research for a decision-maker and talking points, and build the branded deck in Deck Studio from your own inventory.
Sponsorship intelligence: the complete guide
Sponsorship intelligence: who sponsors whom, and who to pitch next
Sponsorship intelligence is knowing which brands sponsor which teams, events and venues, in which categories and at which level. Teams and events use it to find sponsors that already buy what they sell; brands and agencies use it to see where competitors sponsor. In SponsorFlo it lives in Market, SponsorFlo’s own data on verified sponsors, kept current, and the free lookup on this page shows a slice of it.
Definition
Sponsorship intelligence
A record of who sponsors whom: the brands on each team’s, event’s or venue’s sponsor list, their categories, and the level of the property. It answers “who sponsors teams like mine?” so you can prospect, price, or plan with evidence instead of guesses.
What is sponsorship intelligence?
Sponsorship intelligence turns who sponsors whom into a list you can search and compare. For a team, event or venue, SponsorFlo Market shows each verified sponsor with its category and the property’s level. For a brand, it shows every team and event it sponsors, grouped by level. That is different from a news feed of announcements: it describes who sponsors whom today, so a partnership team can decide who to pitch next.
How do you find out who sponsors a team or event?
Type a team, event or brand into the lookup on this page to see five of its verified sponsors, or five teams and events a brand sponsors. SponsorFlo Market has the full list for every team, event and venue it covers, kept current, with each sponsor’s category and level.
How do you use sponsorship intelligence to find sponsors?
- Pick your level in Market, such as minor league, college athletics, or festivals and live events.
- See which sponsor categories are bought most at that level, and which ones are under-sold.
- Open a team or event like yours and read its sponsor list: each brand already pays to reach an audience like yours.
- Filter to brands that aren’t in your companies yet, and add the ones that fit.
- Run AI research on the brand for a decision-maker and talking points, then send a branded deck from Deck Studio.
Who uses sponsorship intelligence?
- Teams, events and venues: find brands that sponsor properties like theirs, spot categories missing from their own sponsor list, and reference a brand’s current sponsorships in the first email.
- Brands: see every team and event a competitor sponsors, and how crowded a category already is at a level.
- Agencies: back a recommendation with the categories common at a level and the verified sponsors behind each one.
How is Market different from the Deal Tracker?
Market shows who sponsors whom today, by category and level. The Deal Tracker shows new sponsorship deals as they’re announced across sports, NIL, entertainment and esports, with estimated values when amounts aren’t disclosed. Use Market to map the field, and the Deal Tracker to see what changed this week.
Can you turn a brand you find into a pitch?
Yes. In SponsorFlo you add the brand to your companies from Market and start a deal on the same screen. AI research profiles the brand with a decision-maker and talking points, and Deck Studio builds a branded pitch from your inventory, sent as a tracked link that shows when it is opened.
- Who sponsors that team? — the free sponsor lookup
- Deal Tracker — new sponsorship deals as they are announced
- AI research — profile a brand with decision-makers and talking points
- Deck Studio — build a branded pitch from your inventory
- Sponsorship pricing guide — how to price packages with evidence
Related features and resources
Who sponsors that team?
The free sponsor lookup on its own page
Learn moreResourceDeal Tracker
New sponsorship deals as they are announced
Learn moreFeatureAI research
Profile a brand with decision-makers and talking points
Learn moreFeatureDeck Studio
Build a branded pitch from your inventory
Learn moreResourceSponsorship pricing guide
How to price packages with evidence
Learn moreFind the sponsor, then send the deck.
In SponsorFlo you see who sponsors teams like yours in Market, add the brand to your companies, and send it a branded sponsorship deck as a tracked link.