What every sponsorship pitch deck needs
Cover, audience, packages, mockup, ask. Industry outlines change the photo — not the four questions.
- Sports — kit photo, season vs game, hospitality line.
- Events — floor or stage still, booth size, list rules.
- Podcasts — download count you report, read length, flight dates.
- Nonprofits — the program they title, not a generic mission slide.
- Conferences — attendee role, booth vs session.
- YouTube or digital — views you report, placement (dedicated vs integration), disclosure.
Starting outlines are on this page. The live file is built in Deck Studio on the deal. These templates are starting outlines — not outcome guarantees.
Slide order
Cover, about, audience, packages, mockup, price, next step. Optional appendix for hospitality menus or season schedule. Cut anything that repeats the contract verbatim — the agreement follows the deck.
Export to PDF for email, or send the tracked link from the deal when you use Deck Studio — opens and replies stay on the prospect.
Appendix slides are optional — sponsors skim packages and mockup first.
Use the same mockup photo as the proposal PDF when both go to the same buyer.
- Deck Studio — watch the 37-second recording
- Proposal PDFs — the same four questions as a document