Free sponsor lookup
Who sponsors that team, event or brand?
SponsorFlo’s free sponsor lookup shows who sponsors a team, event or venue, and which teams and events a brand sponsors, from SponsorFlo’s verified sponsor data. Type a name to see five of them.
Three free lookups a day with your work email. Each shows five verified sponsors, or five teams and events a brand sponsors.
How do you find out who sponsors a team?
Type the team’s name above and SponsorFlo shows its verified sponsors, with each sponsor’s category, such as banking or beer, wine and spirits.
You get the names in one place, with what each brand sells, so you can see which kinds of brands back a team like yours before you build a pitch.
How do you see what a brand sponsors?
Type the brand’s name and SponsorFlo shows the teams and events where it has verified that brand as a sponsor, with each one’s level, such as minor league or college athletics.
It is a quick way to see whether a brand already sponsors teams or events like yours before you pitch it a package.
Is SponsorFlo’s sponsor data current?
Yes. It is SponsorFlo’s own data: verified sponsors of teams, events and venues, kept current, so a lookup shows who sponsors a property today.
SponsorFlo Market has the full map, who sponsors whom by category and level, next to your own companies and deals.
What is SponsorFlo Market?
SponsorFlo Market is the full sponsor map inside SponsorFlo: who sponsors each team and event, every team and event a brand sponsors, which sponsor categories are common at each level, and recent announced deals.
From any team’s or event’s sponsor list you can add a brand to your companies and start a deal on the same screen, then build the pitch deck in SponsorFlo.
Questions
How many free lookups do I get?
Three a day once you enter your work email, and each one shows up to five sponsors, or five teams and events for a brand. A name we have no verified sponsors for doesn’t use a lookup. Start free and SponsorFlo Market shows the full list for the team, event or brand you looked up; paid plans show the full list for every one.
Why isn’t my team or event here yet?
SponsorFlo lists a team or event once it has verified sponsors, so many local teams, races and nonprofits aren’t covered yet. SponsorFlo keeps adding more.
Can I use this to find sponsors for my own team or event?
Yes. Look up a brand to see the teams and events it already sponsors, or look up a team like yours to see which brands back it. In SponsorFlo you can then add those brands to your companies and send them a branded sponsorship deck.
More free tools: see all SponsorFlo tools.
Finding a team’s sponsors and the brands to pitch next: the guide
How to find who sponsors a team or event, and which brands to pitch next
Knowing who sponsors a team, event or venue tells you which brands already buy sponsorships in your market, in your category and at your level. This guide covers how teams, events and nonprofits turn a rival’s sponsor list into a short list of brands to pitch. The free SponsorFlo lookup above answers the first question in seconds; SponsorFlo Market answers it for every team, event and brand it covers.
Definition
Sponsor prospect
A brand that already sponsors teams or events like yours, at your level or in your market, but not you yet. It has sponsorship budget, someone who owns sponsorships, and a reason to say yes.
How do you see who sponsors a team or event?
Type the team, event or venue into the SponsorFlo lookup above to see five of its verified sponsors, each with its category, such as banking or beer, wine and spirits. SponsorFlo Market has the full list for every team, event and venue it covers, kept current, so you see who sponsors whom by category and level. For new deals, the SponsorFlo Deal Tracker lists them as they’re announced, with estimated values when amounts aren’t disclosed.
How do you turn a sponsor list into prospects?
Look up two or three teams or events like yours, at the same level and in nearby markets, and note the brands that appear more than once. A brand that sponsors several properties like yours already has budget, a sponsorship team and a reason to say yes. Then check the sponsor categories you have not sold yet: if every nearby minor league team has a credit union and you do not, that category is your next pitch.
- Look up the teams or events you compete with for sponsors.
- Look up the brands that sponsor them to see what else each one sponsors.
- Shortlist brands that sponsor properties at your level but not yours.
- Pitch each one with the placements that match what it already buys, such as a jersey patch for an apparel brand or a beer garden for a brewery.
What should you check before you pitch a brand?
Check whether the brand renewed with the properties it sponsors, whether it sponsors your direct rival (some categories are exclusive), and who owns sponsorships on its side. A regional bank that backs three teams in your state is a stronger lead than a national brand that sponsors one league. In SponsorFlo, you add the brand to your companies from its Market page, research it, and send a branded deck as a tracked link that shows when the sponsor opens it.
- AI research for sponsorship prospects — research a brand before you pitch it
- Sponsorship pitch deck templates — proposal structures you can adapt for your next pitch
- Sponsorship mockup generator — show a prospect its logo on your asset photo
Related features and resources
Find the sponsor, then send the deck.
In SponsorFlo you look up who sponsors teams like yours in Market, add the brand to your companies, and send it a branded sponsorship deck as a tracked link that shows when it’s opened.