About this opportunity
The Cowboys Music Festival is a premier summer music event held annually in July as part of the Calgary Stampede. Spanning 11 days, this festival attracts over 260,000 attendees, primarily featuring a highly engaged Gen Z and Millennial demographic.
For sponsors, the festival offers extensive branding opportunities to connect with a diverse audience across multiple platforms, including TikTok, Instagram, and Facebook. With an onsite audience ranging from 100,000 to 500,000, your brand can gain significant visibility in a lively festival atmosphere.
Reach by channel
Estimated audience size across the property’s primary touchpoints.
Onsite attendance
100K-500K
Media impressions
100K-500K
Email list
100K-500K
Instagram
50K-100K
Facebook
50K-100K
TikTok
10K-20K
YouTube
5K-10K
X / Twitter
10K-20K
Live pitch deck
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