US Thoroughbred Racing is a consumption venue property, classified in the Wave 5 wave, with Gaming as its leading sponsorship category, spanning 10 sponsor categories, and 26 top brands.
Measures how concentrated sponsorship activity is among a few dominant brands vs. distributed across many. Higher scores indicate more fragmented landscapes with room for new entrants.
The most prominent brand partners for US Thoroughbred Racing, ranked by sponsorship presence and category coverage.
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