MLS is a beverage platform property, classified in the Big 5 wave, with Beverage - Alcohol as its leading sponsorship category, spanning 10 sponsor categories, and 28 top brands.
Measures how concentrated sponsorship activity is among a few dominant brands vs. distributed across many. Higher scores indicate more fragmented landscapes with room for new entrants.
The most prominent brand partners for MLS, ranked by sponsorship presence and category coverage.
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