LIV Golf is a lifestyle canvas property, classified in the Wave 5 wave, with Apparel & Accessories as its leading sponsorship category, spanning 13 sponsor categories, and 28 top brands.
Measures how concentrated sponsorship activity is among a few dominant brands vs. distributed across many. Higher scores indicate more fragmented landscapes with room for new entrants.
The most prominent brand partners for LIV Golf, ranked by sponsorship presence and category coverage.
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