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Formula 1 Sponsorship Data

Lifestyle CanvasWave 1

Formula 1 is a lifestyle canvas property, classified in the Wave 1 wave, with Apparel & Accessories as its leading sponsorship category, spanning 13 sponsor categories, and 28 top brands.

Sponsor Categories
13
Top Brands
28
Concentration Score
29.0
Top Category
Apparel & Accessories

Brand Concentration

Measures how concentrated sponsorship activity is among a few dominant brands vs. distributed across many. Higher scores indicate more fragmented landscapes with room for new entrants.

Score29.0
Highly concentratedHighly fragmented

Top Sponsors

The most prominent brand partners for Formula 1, ranked by sponsorship presence and category coverage.

1Pirelli Tire
2Lego Group
3PUMA
4New Era
5Alpinestars

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This is one of 100+ properties in our intelligence database. Unlock the full dataset with category comparisons, concentration analysis, and research reports.

DeckList Sponsorship