Pepsi sponsorship: what Pepsi sponsors and how to ask
SponsorFlo Market verifies Pepsi as a sponsor of 100 teams, events and venues as of October 6, 2026. The largest group is minor league and regional pro teams (33), followed by festivals, fairs and live events (17).
Pepsi isn’t taking sponsorship requests: its official FAQ says it is not pursuing individual or corporate sponsorship requests right now. How to ask Pepsi
Reviewed by Jeff McDowell, Founder & CEO · Source: SponsorFlo Market · Data as of October 6, 2026
- teams, events and venues
- 100
- minor league and regional pro teams
- 33
- festivals, fairs and live events
- 17
What does Pepsi sponsor?
Pepsi sponsors 100 teams, events and venues across 8 levels in SponsorFlo Market as of October 6, 2026. SponsorFlo files Pepsi under non-alcoholic beverages.
| Level | Sponsored |
|---|---|
| Minor and regional pro (North America) | 33 |
| Festivals, fairs and live events | 17 |
| College athletics | 13 |
| Major pro (North America) | 12 |
| Venues and attractions | 12 |
| International pro and national teams | 7 |
| Golf, tennis, motorsport and racing | 5 |
| Youth & amateur | 1 |
| All levels | 100 |
Source: SponsorFlo Market, October 6, 2026.
Which teams and events does Pepsi sponsor?
Some of the best-known teams and events Pepsi sponsors in SponsorFlo Market, by level, as of October 6, 2026:
- Major pro (North America)
Philadelphia Eagles
- International pro and national teams
VfB Stuttgart
- College athletics
Maine Black Bears
- Minor and regional pro (North America)
Idaho Steelheads
Fredericksburg Nationals
- Golf, tennis, motorsport and racing
- World Wide Technology Raceway
- Festivals, fairs and live events
ND Country Fest
Colorado State Fair
Market lists every Pepsi sponsorship, by level, with the rest of each team’s and event’s sponsors. Start free to see every Pepsi sponsorship
On SponsorFlo’s league pages, Pepsi sponsors 5 MLS clubs, 4 ECHL teams, 3 AFL clubs and 2 NWSL clubs as of October 6, 2026.
How do you ask Pepsi for a sponsorship?
Pepsi isn’t taking sponsorship requests: its official FAQ says it is not pursuing individual or corporate sponsorship requests right now.
The PepsiCo Foundation, which makes PepsiCo’s grants, says it can’t accept or respond to unsolicited funding proposals.
Official pages
- Contact Pepsi: Can you sponsor me? (checked October 6, 2026)
- PepsiCo Foundation (checked October 6, 2026)
What to put in a Pepsi sponsorship pitch
Pepsi sponsors more minor league and regional pro teams than any other kind of property in SponsorFlo Market (33 as of October 6, 2026). If you run one of those, your pitch starts on ground Pepsi already buys; if you don’t, lead with how your audience matches the people Pepsi sells to.
Beverage brands buy category rights: exclusive pouring or on-site sales, sampling to your crowd, and their product in the hands of your athletes or performers. Say whether that category is open, how many people you can put a can or cup in front of, and how you will count it.
Put the offer in writing before you send it. Build the tiers with the free sponsorship tier builder, make a one-page sponsorship flyer, and send the full offer as a sponsorship proposal or a sponsorship deck. In SponsorFlo, Deck Studio builds the branded deck from your own packages.
Don’t pitch Pepsi alone. The brands that sponsor teams and events like yours are the likeliest yes; how to find sponsors walks through building that list, and the free sponsor lookup shows who sponsors any team, event or brand.
What counts as a verified Pepsi sponsorship?
A verified sponsorship on this page is a team, event or venue that SponsorFlo Market lists Pepsi as a partner of, under the Pepsi name, as of October 6, 2026. The counts include every level; this page names up to 8 of the best-known, and Market has the rest.
PepsiCo, the company that owns Pepsi, and Pepsi bottlers are counted under their own names, as are product names like Pepsi Max; “Pepsi Cola” is the same brand and is counted as Pepsi.
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Build a prospect list of brands that sponsor events like yours
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Who sponsors any team, event or brand, with a free lookup
Learn moreSee every Pepsi sponsorship in SponsorFlo Market.
Market shows every team, event and venue Pepsi sponsors, by level, and the brands that sponsor properties like yours. Add a brand to your companies and send it a branded sponsorship deck the same day.