Coca-Cola sponsorship: what Coca-Cola sponsors and how to ask
SponsorFlo Market verifies Coca-Cola as a sponsor of 156 teams, events and venues as of October 6, 2026. The largest groups are festivals, fairs and live events (40) and international pro teams and national teams (40).
Ask the Coca-Cola bottler that serves your area: The Coca-Cola Company publishes no US sponsorship request page, and The Coca-Cola Foundation doesn’t accept unsolicited grant proposals. How to ask Coca-Cola
Reviewed by Jeff McDowell, Founder & CEO · Source: SponsorFlo Market · Data as of October 6, 2026
- teams, events and venues
- 156
- festivals, fairs and live events
- 40
- international pro teams and national teams
- 40
What does Coca-Cola sponsor?
Coca-Cola sponsors 156 teams, events and venues across 10 levels in SponsorFlo Market as of October 6, 2026. SponsorFlo files Coca-Cola under non-alcoholic beverages.
| Level | Sponsored |
|---|---|
| Festivals, fairs and live events | 40 |
| International pro and national teams | 40 |
| College athletics | 20 |
| Golf, tennis, motorsport and racing | 16 |
| Major pro (North America) | 15 |
| Minor and regional pro (North America) | 13 |
| Venues and attractions | 5 |
| Marathons, triathlons and road races | 3 |
| Nonprofits and cause events | 2 |
| Youth & amateur | 2 |
| All levels | 156 |
Source: SponsorFlo Market, October 6, 2026.
Which teams and events does Coca-Cola sponsor?
Some of the best-known teams and events Coca-Cola sponsors in SponsorFlo Market, by level, as of October 6, 2026:
- Major pro (North America)
New Orleans Saints
- International pro and national teams
SV Elversberg
La Laguna Tenerife
- College athletics
- LSU Tigers
- Minor and regional pro (North America)
Rapid City Rush
- Golf, tennis, motorsport and racing
Texas Motor Speedway
- Festivals, fairs and live events
- South Beach Wine & Food Festival
- Marathons, triathlons and road races
Falmouth Road Race
Market lists every Coca-Cola sponsorship, by level, with the rest of each team’s and event’s sponsors. Start free to see every Coca-Cola sponsorship
On SponsorFlo’s league pages, Coca-Cola sponsors 7 NRL clubs, 6 MLS clubs, 5 ECHL teams and 2 NWSL clubs as of October 6, 2026.
How do you ask Coca-Cola for a sponsorship?
Ask the Coca-Cola bottler that serves your area: The Coca-Cola Company publishes no US sponsorship request page, and The Coca-Cola Foundation doesn’t accept unsolicited grant proposals.
Local sponsorships and product donations come from independent bottlers, and each sets its own rules. Swire Coca-Cola, USA asks for 501(c)(3) status, a request on its website at least 60 days ahead and one request per organization per year, and it excludes most sports associations and team travel. Coca-Cola UNITED takes applications online and asks for product requests at least four weeks ahead.
Coca-Cola’s local contact finder shows which bottler serves an address.
Official pages
- The Coca-Cola Foundation (checked October 6, 2026)
- Coca-Cola: find your local contact (checked October 6, 2026)
- Swire Coca-Cola, USA: giving guidelines (checked October 6, 2026)
- Coca-Cola UNITED: community giving guidelines and request form (checked October 6, 2026)
What to put in a Coca-Cola sponsorship pitch
Coca-Cola’s largest groups in SponsorFlo Market are festivals, fairs and live events (40) and international pro teams and national teams (40) as of October 6, 2026. If you run one of those, your pitch starts on ground Coca-Cola already buys; if you don’t, lead with how your audience matches the people Coca-Cola sells to.
Beverage brands buy category rights: exclusive pouring or on-site sales, sampling to your crowd, and their product in the hands of your athletes or performers. Say whether that category is open, how many people you can put a can or cup in front of, and how you will count it.
Put the offer in writing before you send it. Build the tiers with the free sponsorship tier builder, make a one-page sponsorship flyer, and send the full offer as a sponsorship proposal or a sponsorship deck. In SponsorFlo, Deck Studio builds the branded deck from your own packages.
Don’t pitch Coca-Cola alone. The brands that sponsor teams and events like yours are the likeliest yes; how to find sponsors walks through building that list, and the free sponsor lookup shows who sponsors any team, event or brand.
What counts as a verified Coca-Cola sponsorship?
A verified sponsorship on this page is a team, event or venue that SponsorFlo Market lists Coca-Cola as a partner of, under the Coca-Cola name, as of October 6, 2026. The counts include every level; this page names up to 8 of the best-known, and Market has the rest.
Coca-Cola bottlers such as Coca-Cola Consolidated, Reyes Coca-Cola and Swire Coca-Cola are separate companies, and their sponsorships are counted under their own names, as are product names like Coca-Cola Zero Sugar.
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Who sponsors any team, event or brand, with a free lookup
Learn moreSee every Coca-Cola sponsorship in SponsorFlo Market.
Market shows every team, event and venue Coca-Cola sponsors, by level, and the brands that sponsor properties like yours. Add a brand to your companies and send it a branded sponsorship deck the same day.