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Sponsorship tiers builder for events

Sponsorship tiers are the levels you sell sponsorships at, from one title sponsor down to smaller supporter packages, each with its own price and benefits. SponsorFlo’s free tier builder suggests sponsorship tiers for a golf tournament, gala, festival, conference, 5K or youth league from your attendance and revenue goal.

Edit every name, price and benefit, then copy the tiers, download them as a CSV, or turn them into a printable sponsorship flyer.

1. Describe your event

The suggested tiers update as you type.

Event type
Number of tiers

2. Edit your sponsorship tiers

Suggested for your golf tournament with 144 attendees. Change any name, price or benefit.

  1. Tier 1 Title sponsor

    The title sponsor’s name becomes part of the event’s name, so this tier sells to one company and carries the top price.

    1 × $13,000 = $13,000 if all sell

    Benefits
  2. Tier 2

    2 × $5,500 = $11,000 if all sell

    Benefits
  3. Tier 3

    4 × $2,200 = $8,800 if all sell

    Benefits
  4. Tier 4

    18 × $425 = $7,650 if all sell

    Benefits

Selling every slot raises $40,450, $450 over your $40,000 goal.

What are sponsorship tiers?

Sponsorship tiers are the fixed levels an event, team or nonprofit sells sponsorships at, each with its own price, number of sponsors, and list of benefits. A typical ladder runs from one title sponsor at the top, through two or three mid-level packages, down to an entry level that local businesses can say yes to quickly.

Tiers make the decision easy for a sponsor: they compare a few clear options instead of negotiating every logo and ticket from scratch. They also make the sale easy for you, because every sponsor at the same level gets the same benefits.

What is a title sponsor?

A title sponsor is the one company whose name becomes part of the event’s name, as in the Harbor Bank Charity Classic. Because the name appears on every invitation, sign, ticket and post, there is only ever one title sponsor, and it is the highest-priced level you sell.

A presenting sponsor is the next step down: the sponsor’s name follows the event’s name (“the Riverside Classic, presented by Harbor Bank”) instead of replacing part of it. Some events sell both, and many sell only one of the two.

How many sponsorship levels should an event have?

Most events do well with three to five sponsorship levels: a title sponsor, one or two mid-level packages, and an entry level. Fewer than three leaves too big a gap between the top price and the smallest check; more than five makes the levels hard to tell apart on a flyer.

Add a level only when it has a benefit the level below does not, such as a sign at a hole, a table of 10, or a booth.

How do you price sponsorship tiers?

Price sponsorship tiers backward from what you need to raise: decide the revenue goal, decide how many sponsors you can realistically sign at each level, and set prices so that selling every slot reaches the goal. Then check each price against what the benefits are worth to a sponsor.

This tier builder does the first step for you by splitting your goal across the levels, with the largest single price on the title sponsor. Its prices are a starting split of your own goal, not market rates, so check them against the value of each benefit before you send anything.

Sponsorship levels for events, by type

These are the starting levels the builder suggests for each kind of event, top tier first. The title sponsor always sells to one company.

Suggested sponsorship levels by event type
Event typeSponsorship levels, top first
Golf tournamentTitle sponsor → Eagle sponsor → Birdie sponsor → Hole sponsor → Supporter
Gala or fundraising dinnerTitle sponsor → Platinum sponsor → Gold sponsor → Table sponsor → Supporter
FestivalTitle sponsor → Stage sponsor → Activation partner → Booth sponsor → Community supporter
ConferenceTitle sponsor → Platinum sponsor → Gold sponsor → Exhibitor → Supporter
5K or fun runTitle sponsor → Finish line sponsor → Mile marker sponsor → Water station sponsor → Supporter
Youth sports league or tournamentTitle sponsor → Team sponsor → Field banner sponsor → Game day sponsor → Supporter
Other eventTitle sponsor → Gold sponsor → Silver sponsor → Bronze sponsor → Supporter

Worked example

Sponsorship tiers for a 144-golfer charity tournament

A charity golf tournament with 144 golfers needs to raise $40,000 from sponsors. With the event type set to golf and four tiers, the builder suggests a title sponsor at $13,000, 2 Eagle sponsors at $5,500, 4 Birdie sponsors at $2,200, and 18 hole sponsors, one per hole, at $425.

Selling every slot raises $40,450. The organizer then edits the ladder to fit the course: if the club can only print scorecards for one sponsor, that benefit moves to the title tier alone.

Suggested tiers for a 144-golfer charity golf tournament with a $40,000 goal
TierPriceSponsorsIf all sellHeadline benefits
Title sponsor$13,0001$13,000Your company’s name in the event name (“[Your company] Riverside Charity Golf Classic”) on invitations, signs and posts; Two foursomes (8 golfers)
Eagle sponsor$5,5002$11,000One foursome (4 golfers); Logo on the welcome banner and scorecards
Birdie sponsor$2,2004$8,800Two golfers; Sign at a contest hole (longest drive or closest to the pin)
Hole sponsor$42518$7,650Sign with your logo at one hole; Name in the program
Total25$40,450

Example inputs, not market prices. Run your own numbers in the builder above.

From tiers to a sponsorship deck

This page

Free tier builder

  • Suggested tiers for seven kinds of events
  • Edit names, prices, sponsor counts and benefits
  • Copy as text, download a CSV, or make a flyer
In SponsorFlo

Packages and Deck Studio

  • Each tier becomes a package with its price and the assets it includes
  • Deck Studio builds a branded deck from your packages for each prospect
  • Decks go out as a tracked link that shows when the sponsor opens it
See Deck Studio

Questions

Is the sponsorship tier builder free?

Yes. The tier builder is free and needs no signup. It runs in your browser, so nothing you type is sent to SponsorFlo.

Where do the suggested tier names and benefits come from?

Each event type starts from a ladder of levels that events of that kind commonly sell, such as hole sponsors for a golf tournament or table sponsors for a gala. The benefits are things an organizer can deliver. Rename, reprice or rewrite any of them to match what you actually offer.

How are the suggested prices calculated?

The builder splits your revenue goal across the tiers you choose, gives the title sponsor the largest single price, and rounds each price to a step that reads well on a flyer. Selling every slot lands close to your goal. The prices come from your goal, not from market data, so treat them as a starting point.

What is the difference between a title sponsor and a presenting sponsor?

A title sponsor’s name becomes part of the event’s name (“the Harbor Bank Charity Classic”). A presenting sponsor’s name follows it (“the Charity Classic, presented by Harbor Bank”). Title is the bigger commitment, so it sits at the top of the ladder.

Should every tier offer category exclusivity?

No. Exclusivity, the promise that no competitor in the sponsor’s industry sponsors the same event, is worth the most at the top. Keep it for the title sponsor or the top two levels so the lower levels stay open to more sponsors.

Can I turn my tiers into a flyer or a deck?

Yes. “Make a flyer from these tiers” opens the free sponsorship flyer maker with your tiers filled in, ready to print or save as a PDF. In SponsorFlo, you add each tier as a package with its price and assets, and Deck Studio builds a branded sponsorship deck from your packages.

Sponsorship tiers: the complete guide

Sponsorship tiers: how to structure, name and sell event sponsorship levels

Sponsorship tiers turn a pile of sponsor benefits into a few clear choices, each with a price, a number of sponsors, and a defined list of what the sponsor gets. This guide covers how to name the levels, what belongs in each one, and how many sponsors to sell at each, so the free SponsorFlo tier builder above gives you a ladder you can actually fulfill.

Definition

Sponsorship tier

A fixed sponsorship level with its own price, number of available sponsors, and list of benefits. An event’s tiers usually run from one title sponsor down to an entry level for small local businesses.

How do you name sponsorship tiers?

Name sponsorship tiers so a sponsor can tell which level is bigger without reading the price. Metal names (Platinum, Gold, Silver, Bronze) do that for any event. Names drawn from the event itself, such as Eagle and Birdie for a golf tournament or Finish Line and Mile Marker for a 5K, do it while also saying what the sponsor gets. Keep “Title sponsor” as the literal name of the top level, because it tells the buyer the event will carry their name.

What goes into each sponsorship level?

Each level should add something the level below it does not have, so moving up feels like a real upgrade rather than the same benefits with a bigger logo.

  • Title sponsor: the event name, category exclusivity, the most hospitality, a speaking moment, and first right to renew.
  • Upper-middle levels: prominent signage, hospitality such as a foursome or a table of 10, and recognition from the stage.
  • Lower-middle levels: one specific placement, such as a hole sign, a booth, or a jersey for one team, plus a program listing.
  • Entry level: a name on the thank-you board, the website and the program, priced so a small business can say yes the same day.

How many sponsors should each tier have?

Set the number of sponsors at each tier from the inventory you really have. A golf course has 18 holes, so it has at most 18 hole sponsors. A gala room has a fixed number of tables, and an expo hall has a fixed number of booths. Keep the top tiers scarce: one title sponsor, and only two or three at the next level, so those sponsors get the visibility they paid for.

What are the most common mistakes with sponsorship tiers?

  • Giving every tier the same benefits and changing only the logo size, which leaves sponsors no reason to move up.
  • Promising a benefit you cannot deliver, such as a stage mention at an event with no stage program.
  • Offering so many tiers that a flyer cannot show them side by side.
  • Setting prices without a revenue goal, so selling out still leaves the event short.
  • Leaving out a commit-by date, so sponsors wait until it is too late to print their logo.

What do you do with your tiers once they are set?

Put them in front of sponsors in the format they expect. A one-page sponsorship flyer starts the conversation with local businesses, a proposal covers the details for a sponsor who replies, and a branded deck makes the case to a bigger company. In SponsorFlo, each tier becomes a package with its price and the assets it includes, and Deck Studio builds a branded sponsorship deck from those packages that you send as a tracked link.

Related guides and tools

Resource

Sponsorship flyer maker

Put your tiers on a printable one-page flyer

Learn moreResource

Sponsorship pricing guide

Methods for setting asking prices you can defend

Learn moreResource

Sponsorship package examples

Example packages and tiers for events, teams and nonprofits

Learn moreResource

Sponsorship proposal templates

Put your tiers into a proposal, section by section

Learn moreSolution

Golf tournament sponsorship

Sell and fulfill golf tournament sponsorships in SponsorFlo

Learn moreResource

CPM calculator

Check a tier’s price against the impressions it delivers

Learn more

Turn your tiers into a deck sponsors open.

In SponsorFlo, each tier becomes a package with its price and assets. Deck Studio builds a branded sponsorship deck from your packages and tells you when the sponsor opens it.

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