AFL sponsors in 2026, club by club

Name: Australian Football League (AFL) club sponsors
Creator: SponsorFlo
License: https://www.sponsorflo.ai/terms

SponsorFlo Market lists 216 verified AFL sponsors across 17 AFL clubs as of October 6, 2026, under 125 different sponsor names. Below, each of those Australian Football League clubs is listed with up to 8 of its best-known sponsors and how many sponsors it has in Market.

The brands on the most AFL clubs are GATORADE (13), Pepsi Max (10) and McDonald's (8), per SponsorFlo Market, October 6, 2026.

Reviewed by Jeff McDowell, Founder & CEO · Source: SponsorFlo Market · Data as of October 6, 2026

AFL clubs with verified sponsors: 17
verified club sponsors: 216
different sponsor names: 125

Start free in Market Jump to a club

Which brands sponsor the most AFL clubs?

GATORADE sponsors 13 of the 17 AFL clubs with verified sponsors in SponsorFlo Market as of October 6, 2026, followed by Pepsi Max at 10. The table lists every brand on three or more clubs.

Brands sponsoring three or more AFL clubs, SponsorFlo Market, October 6, 2026
Brand	Category	clubs
GATORADENon-alcoholic beverages	Non-alcoholic beverages	13
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages	10
McDonald'sFood and restaurants	Food and restaurants	8
New EraApparel and sporting goods	Apparel and sporting goods	8
LOVE THE GAME NOT THE ODDSGovernment and education	Government and education	7
new balanceApparel and sporting goods	Apparel and sporting goods	6
ElastoplastHealthcare	Healthcare	5
2XUApparel and sporting goods	Apparel and sporting goods	3
7plusMedia and entertainment	Media and entertainment	3
aglEnergy and utilities	Energy and utilities	3
HostplusBanking and financial services	Banking and financial services	3
Jim BeamBeer, wine and spirits	Beer, wine and spirits	3
KFCFood and restaurants	Food and restaurants	3
Melbourne AirportTravel and hospitality	Travel and hospitality	3
RayWhiteReal estate and construction	Real estate and construction	3
TelstraTelecom and internet	Telecom and internet	3
TyrepowerAutomotive	Automotive	3
Virgin AustraliaTravel and hospitality	Travel and hospitality	3

Who are AFL’s league-wide sponsors?

SponsorFlo Market lists 32 sponsors of AFL itself as of October 6, 2026, including Gatorade, McDonalds, Monster Energy, Pepsi, PUMA, Telstra, Chemist Warehouse and Hostplus.

What kinds of brands sponsor AFL clubs?

Apparel and sporting goods brands sponsor 15 of the 17 AFL clubs with verified sponsors in SponsorFlo Market as of October 6, 2026, followed by non-alcoholic beverages (15 clubs) and food and restaurants (13). Apparel and sporting goods has the most sponsors overall, 33 across 15 clubs.

Apparel and sporting goods15 clubs · 33 sponsors
Non-alcoholic beverages15 clubs · 29 sponsors
Food and restaurants13 clubs · 17 sponsors
Travel and hospitality9 clubs · 14 sponsors
Banking and financial services9 clubs · 12 sponsors
Beer, wine and spirits9 clubs · 10 sponsors
Healthcare9 clubs · 10 sponsors
Government and education8 clubs · 14 sponsors
Real estate and construction8 clubs · 9 sponsors
Consumer goods7 clubs · 11 sponsors
Automotive7 clubs · 9 sponsors
Retail and grocery7 clubs · 8 sponsors
Media and entertainment5 clubs · 9 sponsors
Energy and utilities5 clubs · 5 sponsors
Technology5 clubs · 5 sponsors
Industrial, logistics and manufacturing4 clubs · 6 sponsors
Professional services4 clubs · 5 sponsors
Insurance4 clubs · 4 sponsors
Betting, casinos and lotteries3 clubs · 3 sponsors
Telecom and internet3 clubs · 3 sponsors

Source: SponsorFlo Market, October 6, 2026. Bars show the share of the 17 clubs on this page with at least one sponsor in the category.

AFL sponsors by club

The Australian Football League clubs in SponsorFlo Market from A to Z, each with up to 8 of its best-known verified sponsors and how many sponsors it has in SponsorFlo Market (SponsorFlo Market, October 6, 2026). The brands on the most AFL clubs come first.

Adelaide Crows sponsors

32 sponsors in SponsorFlo Market

Adelaide Crows’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
7plusMedia and entertainment	Media and entertainment
Health PartnersHealthcare	Healthcare
RAAAutomotive	Automotive
HUNGRY JACK'SFood and restaurants	Food and restaurants
HOKAApparel and sporting goods	Apparel and sporting goods
oneillsApparel and sporting goods	Apparel and sporting goods

Adelaide Crows has 24 more sponsors in SponsorFlo Market. Start free to see all 32 Adelaide Crows sponsors

Brisbane Lions sponsors

41 sponsors in SponsorFlo Market

Brisbane Lions’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
NEW ERAApparel and sporting goods	Apparel and sporting goods
new balanceApparel and sporting goods	Apparel and sporting goods
TyrepowerAutomotive	Automotive
RayWhiteReal estate and construction	Real estate and construction
BSCConsumer goods	Consumer goods
Hyundai MotorsAutomotive	Automotive

Brisbane Lions has 33 more sponsors in SponsorFlo Market. Start free to see all 41 Brisbane Lions sponsors

Carlton Blues sponsors

29 sponsors in SponsorFlo Market

Carlton Blues’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
New EraApparel and sporting goods	Apparel and sporting goods
Love the Game Not the OddsGovernment and education	Government and education
Virgin AustraliaTravel and hospitality	Travel and hospitality
Hyundai MotorsAutomotive	Automotive
Chemist WarehouseHealthcare	Healthcare

Carlton Blues has 21 more sponsors in SponsorFlo Market. Start free to see all 29 Carlton Blues sponsors

Collingwood Magpies sponsors

28 sponsors in SponsorFlo Market

Collingwood Magpies’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
KFCFood and restaurants	Food and restaurants
NikeApparel and sporting goods	Apparel and sporting goods
ColesRetail and grocery	Retail and grocery
RokebyFood and restaurants	Food and restaurants
EmiratesTravel and hospitality	Travel and hospitality
JamesonBeer, wine and spirits	Beer, wine and spirits

Collingwood Magpies has 20 more sponsors in SponsorFlo Market. Start free to see all 28 Collingwood Magpies sponsors

Essendon sponsors

33 sponsors in SponsorFlo Market

Essendon’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
NEW ERAApparel and sporting goods	Apparel and sporting goods
LOVE THE GAME NOT THE ODDSGovernment and education	Government and education
ElastoplastHealthcare	Healthcare
2XUApparel and sporting goods	Apparel and sporting goods
Melbourne AirportTravel and hospitality	Travel and hospitality

Essendon has 25 more sponsors in SponsorFlo Market. Start free to see all 33 Essendon sponsors

Fremantle Dockers sponsors

22 sponsors in SponsorFlo Market

Fremantle Dockers’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
McDonald'sFood and restaurants	Food and restaurants
TelstraTelecom and internet	Telecom and internet
HostplusBanking and financial services	Banking and financial services
DP WorldIndustrial, logistics and manufacturing	Industrial, logistics and manufacturing
BankwestBanking and financial services	Banking and financial services
CROWNBetting, casinos and lotteries	Betting, casinos and lotteries
TheWestMedia and entertainment	Media and entertainment

Fremantle Dockers has 15 more sponsors in SponsorFlo Market. Start free to see all 22 Fremantle Dockers sponsors

Geelong Cats sponsors

30 sponsors in SponsorFlo Market

Geelong Cats’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
Love the Game Not the OddsGovernment and education	Government and education
TelstraTelecom and internet	Telecom and internet
DuluxConsumer goods	Consumer goods
Deakin UniversityGovernment and education	Government and education
Jack RabbitBeer, wine and spirits	Beer, wine and spirits

Geelong Cats has 22 more sponsors in SponsorFlo Market. Start free to see all 30 Geelong Cats sponsors

Gold Coast Suns sponsors

30 sponsors in SponsorFlo Market

Gold Coast Suns’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
NEW ERAApparel and sporting goods	Apparel and sporting goods
new balanceApparel and sporting goods	Apparel and sporting goods
HostplusBanking and financial services	Banking and financial services
PEPSINon-alcoholic beverages	Non-alcoholic beverages
Carlton & United BreweriesBeer, wine and spirits	Beer, wine and spirits
People First BankBanking and financial services	Banking and financial services
Fiji AirwaysTravel and hospitality	Travel and hospitality
Chempro ChemistsHealthcare	Healthcare

Gold Coast Suns has 22 more sponsors in SponsorFlo Market. Start free to see all 30 Gold Coast Suns sponsors

Greater Western Sydney Giants sponsors

27 sponsors in SponsorFlo Market

Greater Western Sydney Giants’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
new balanceApparel and sporting goods	Apparel and sporting goods
7plusMedia and entertainment	Media and entertainment
novaMedia and entertainment	Media and entertainment
Inglewood Coffee RoastersNon-alcoholic beverages	Non-alcoholic beverages
Aware SuperBanking and financial services	Banking and financial services
SkinsApparel and sporting goods	Apparel and sporting goods

Greater Western Sydney Giants has 19 more sponsors in SponsorFlo Market. Start free to see all 27 Greater Western Sydney Giants sponsors

Melbourne Demons sponsors

28 sponsors in SponsorFlo Market

Melbourne Demons’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
New EraApparel and sporting goods	Apparel and sporting goods
new balanceApparel and sporting goods	Apparel and sporting goods
INGLEWOOD COFFEE ROASTERSNon-alcoholic beverages	Non-alcoholic beverages
PolestarAutomotive	Automotive
LEGO GroupConsumer goods	Consumer goods

Melbourne Demons has 22 more sponsors in SponsorFlo Market. Start free to see all 28 Melbourne Demons sponsors

North Melbourne Kangaroos sponsors

27 sponsors in SponsorFlo Market

North Melbourne Kangaroos’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
LOVE THE GAME NOT THE ODDSGovernment and education	Government and education
MELBOURNE AIRPORTTravel and hospitality	Travel and hospitality
Comwire ITTechnology	Technology
DuluxConsumer goods	Consumer goods

North Melbourne Kangaroos has 20 more sponsors in SponsorFlo Market. Start free to see all 27 North Melbourne Kangaroos sponsors

Port Adelaide sponsors

30 sponsors in SponsorFlo Market

Port Adelaide’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
KFCFood and restaurants	Food and restaurants
TyrepowerAutomotive	Automotive
RayWhiteReal estate and construction	Real estate and construction
BudgetTravel and hospitality	Travel and hospitality
Health PartnersHealthcare	Healthcare
novaMedia and entertainment	Media and entertainment
RAAAutomotive	Automotive
MacronApparel and sporting goods	Apparel and sporting goods

Port Adelaide has 22 more sponsors in SponsorFlo Market. Start free to see all 30 Port Adelaide sponsors

Richmond Tigers sponsors

31 sponsors in SponsorFlo Market

Richmond Tigers’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GATORADENon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
New EraApparel and sporting goods	Apparel and sporting goods
LOVE THE GAME NOT THE ODDSGovernment and education	Government and education
ElastoplastHealthcare	Healthcare
2XUApparel and sporting goods	Apparel and sporting goods
KFCFood and restaurants	Food and restaurants
Jim BeamBeer, wine and spirits	Beer, wine and spirits

Richmond Tigers has 23 more sponsors in SponsorFlo Market. Start free to see all 31 Richmond Tigers sponsors

St. Kilda Saints sponsors

29 sponsors in SponsorFlo Market

St. Kilda Saints’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
NEW ERAApparel and sporting goods	Apparel and sporting goods
LOVE THE GAME NOT THE ODDSGovernment and education	Government and education
new balanceApparel and sporting goods	Apparel and sporting goods
ElastoplastHealthcare	Healthcare
aglEnergy and utilities	Energy and utilities
IKON Services AustraliaProfessional services	Professional services

St. Kilda Saints has 21 more sponsors in SponsorFlo Market. Start free to see all 29 St. Kilda Saints sponsors

Sydney Swans sponsors

31 sponsors in SponsorFlo Market

Sydney Swans’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
McDonaldsFood and restaurants	Food and restaurants
JIM BEAMBeer, wine and spirits	Beer, wine and spirits
RayWhiteReal estate and construction	Real estate and construction
Virgin australiaTravel and hospitality	Travel and hospitality
NikeApparel and sporting goods	Apparel and sporting goods
V Energy DrinkNon-alcoholic beverages	Non-alcoholic beverages
QBE North AmericaInsurance	Insurance
CloverBanking and financial services	Banking and financial services

Sydney Swans has 23 more sponsors in SponsorFlo Market. Start free to see all 31 Sydney Swans sponsors

West Coast Eagles sponsors

40 sponsors in SponsorFlo Market

West Coast Eagles’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
Pepsi MaxNon-alcoholic beverages	Non-alcoholic beverages
New EraApparel and sporting goods	Apparel and sporting goods
new balanceApparel and sporting goods	Apparel and sporting goods
ElastoplastConsumer goods	Consumer goods
TelstraTelecom and internet	Telecom and internet
JimBeamBeer, wine and spirits	Beer, wine and spirits
TyrepowerAutomotive	Automotive

West Coast Eagles has 32 more sponsors in SponsorFlo Market. Start free to see all 40 West Coast Eagles sponsors

Western Bulldogs sponsors

45 sponsors in SponsorFlo Market

Western Bulldogs’s best-known sponsors and their categories (SponsorFlo Market, October 6, 2026)
Sponsor	Category
GatoradeNon-alcoholic beverages	Non-alcoholic beverages
McDonald'sFood and restaurants	Food and restaurants
Love the Game Not the OddsGovernment and education	Government and education
ElastoplastHealthcare	Healthcare
2XUApparel and sporting goods	Apparel and sporting goods
Melbourne AirportTravel and hospitality	Travel and hospitality
PEPSINon-alcoholic beverages	Non-alcoholic beverages
BScConsumer goods	Consumer goods

Western Bulldogs has 37 more sponsors in SponsorFlo Market. Start free to see all 45 Western Bulldogs sponsors

What counts as a verified AFL sponsor?

A verified sponsor on this page is a brand that SponsorFlo Market lists as a partner of the club as of October 6, 2026, under the name the club uses. That includes every brand a club counts as a partner, not only the major sponsor on its guernsey. Each sponsor sits in SponsorFlo’s own category for what the brand sells.

Each club shows up to 8 of its sponsors here, the brands on the most AFL clubs first, along with its full count. Every sponsor is in Market, including community partners such as local charities.

In SponsorFlo, Market also shows every other team and event a brand sponsors, by level, and new deals as they’re announced. To check a team or brand outside AFL, use the free sponsor lookup.

Related features and resources

Resource

See every AFL sponsor in SponsorFlo Market.

Market shows every verified sponsor of these clubs and the other teams and events each brand sponsors. Add a brand to your companies and send it a branded sponsorship deck the same day.

Start free in Market Try the free sponsor lookup

AFL sponsors in 2026, club by club

Which brands sponsor the most AFL clubs?

Who are AFL’s league-wide sponsors?

What kinds of brands sponsor AFL clubs?

AFL sponsors by club

Adelaide Crows sponsors

Brisbane Lions sponsors

Carlton Blues sponsors

Collingwood Magpies sponsors

Essendon sponsors

Fremantle Dockers sponsors

Geelong Cats sponsors

Gold Coast Suns sponsors

Greater Western Sydney Giants sponsors

Melbourne Demons sponsors

North Melbourne Kangaroos sponsors

Port Adelaide sponsors

Richmond Tigers sponsors

St. Kilda Saints sponsors

Sydney Swans sponsors

West Coast Eagles sponsors

Western Bulldogs sponsors

What counts as a verified AFL sponsor?

Related features and resources

Sponsorship intelligence

Deal Tracker

Sports team sponsorship software

AI research

See every AFL sponsor in SponsorFlo Market.