Partnership Strategy Articles
Browse our partnership strategy articles — analysis, strategies, and expert insights.
Partnership StrategyPartnership Renewal Strategies That Work
Partnership renewal is where the real value lies in sponsorship management. While acquiring new sponsors gets attention, retaining and growing existing partnerships generates 5x more revenue than new business with significantly lower acquisition costs.
Partnership StrategySponsorship CRM Best Practices for 2025
In today's competitive sponsorship landscape, relationship management can make or break your revenue goals. Organizations using dedicated sponsorship CRM systems report an average 78% increase in partnership revenue and 55% reduction in administrative time.
Partnership StrategyDigital Transformation in Sponsorship Management
The sponsorship industry is experiencing a digital revolution. Organizations that embrace technology-driven transformation are seeing 156% improvement in ROI and 68% reduction in administrative overhead compared to traditional manual processes.
Partnership StrategyBrand Sponsorship Portfolio Management: The 2026 Playbook
If you're on the brand side of sponsorships—whether you're a CMO, sponsorship manager, or agency lead—you know the challenge: evaluating dozens of incoming proposals, managing partnerships across multiple properties, proving ROI to your CFO, and deciding what to renew, renegotiate, or cut.
Partnership StrategyRevolut x Man City: Why Fintechs Are the New Shirt Sponsors and How to Pitch Them
Revolut just became Manchester City's back of shirt partner across men's and women's teams. Fintech brands are flooding into sports sponsorship. Here is why they are spending, what they look for in a property, and how to position your pitch to win their budgets.
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