If your organization uses HubSpot for CRM and SponsorFlo for sponsorship management, keeping leads in sync can be a headache. Connecting HubSpot to SponsorFlo removes that friction: website leads from your proposal sites, demo requests, and contact forms flow automatically into your HubSpot portal as contacts and companies.
1. One Source of Truth
Leads captured on SponsorFlo (e.g. from a proposal website or demo request) are created or updated in HubSpot as contacts and associated with companies. Your sales and sponsorship teams see the same data in HubSpot without manual entry or copy-paste.
2. No Double Entry
When a prospect fills out a form on your sponsorship site, that lead is pushed to HubSpot using the connected account. You don’t have to re-type names, emails, or company details—freeing your team to focus on follow-up instead of data entry.
3. Better Follow-Up
With contacts and companies already in HubSpot, your team can run sequences, assign owners, and track deals in the tools they already use. SponsorFlo handles capture and sync; HubSpot handles nurturing and pipeline.
4. Clear Ownership
Each tenant (your organization) connects its own HubSpot account. Leads from your properties sync to your HubSpot portal only. No mixing of data across different business units or clients.
5. Simple Setup
Connecting is a one-time OAuth flow: in SponsorFlo go to Settings → Integrations → Data Enrichment → HubSpot CRM and click Connect HubSpot. You sign in to your HubSpot account and authorize the app. After that, new website leads sync automatically.
If you’re already using HubSpot for CRM, connecting it to SponsorFlo is a quick way to keep sponsorship and sales aligned and avoid lost or duplicate leads.
