Festivals and concerts · Event or festival deck
A festival sponsorship deck shows a brand how it can reach your ticket buyers on site and in the months of announcements before the gates open. The sample below is SponsorFlo’s Event or festival deck for a fictional two-day music festival pitching a fictional coffee brand, with advice on each slide for festivals and concert series.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Event or festival deck type has 11 slides. The sample keeps the 10 that fit this kind of property and leaves out 1, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleSaltmarsh Sound is a fictional festival pitching a fictional cold brew brand. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line, over your best photo.
Use your best crowd or stage photo with the brand’s name in the headline. The sample has no photos, so the generator falls back to the editorial cover, which is what you get until you upload one.
Says why this partnership makes sense for this sponsor, backed by three points.
Explain what the brand gets that it cannot buy as an ad: product in fans’ hands, a named stage, and months of announcements. Write it for the brand’s goal, whether that is trial or awareness.
Introduces who you are with three or four facts, each with a source.
Give festival days, tickets sold per day, acts and stages, and sell-out history from your ticketing platform. Brands judge festivals on scale and demand, so lead with both.
Shows who the sponsor reaches: one headline number and a breakdown.
Use ticket buyer data: age, how far fans travel, and group size. If you ask a question at checkout, cite it as the source with the year you asked it.
Compares real numbers in a chart, such as your fans’ income against the state’s, with the source on the slide.
Once you have run a few editions, a column chart of tickets sold by year shows a brand that demand keeps growing. A first-year festival should skip it rather than chart a single number.
Shows when the sponsor shows up across the season or event.
Show that the partnership lasts longer than the weekend: lineup drop, app launch, the festival itself, and the recap.
Shows the assets the sponsor would own, with photos or mockups.
Show the on-site assets a brand can find on your site plan: stage naming, sampling bars, a VIP bar, and the festival app.
Lays out the tiers, their prices, and what each one includes.
Build three tiers around product, naming, and presenting rights. Say which tiers include category exclusivity, because brands in crowded categories ask about it first.
Shows that you deliver: results with sources, and a quote only if it is real.
Show returning partners and how fast the recap arrives, from your own records. A brand manager has to report back internally, and a fast recap makes that easy.
Names one package, one price, the term, and a decision date.
Name the tier, the category, and a decision date before the lineup announcement, when the partner’s name has to be locked into the artwork.
Ends on one next step and the seller’s contact details.
Offer a walk-through of the site plan, which helps the brand picture its activation on the ground.
Brands look for a clear way to put product in fans’ hands, a credible count of who will be there, and a recap they can take back to their team. A festival sponsorship deck should answer all three before it gets to price.
Lead with demand you can document, such as sell-outs and tickets sold, rather than follower counts. The sample’s audience slide uses ticket buyer data, which your ticketing platform can usually export.
Send them before your lineup announcement, because that is the first big moment a partner wants to be named in. A decision date a few weeks ahead of the announcement leaves time to add the partner to the artwork.
For prices, start from what each activation costs you to run and what comparable festivals charge. The sponsorship pricing guide covers both methods, and the package examples show how to word the tiers.
The create a deck help article covers each step in the app.
