Saltmarsh Sound Festival×Pinecrest Cold BrewThe season
Saltmarsh Sound Festival05 / 10

Activation calendar

Months of presence, two days on site.

The festival lasts two days, but the partnership runs from the lineup announcement to the photo recap.

Feb

Lineup drop

Partner named in the announcement and across social.

Apr

App launch

Pinecrest stage and sampling pins on the festival map.

Jul

Festival weekend

Sampling bars, the Pinecrest Stage, and the VIP bar.

Aug

Recap

Photos, sampling counts, and the 2028 plan.