Charity runs and walks · Event or festival deck
A charity run or walk sponsorship deck asks a local business to back a race in exchange for a place on the shirt, the course, and race day, while funding the cause behind it. The sample below is SponsorFlo’s Event or festival deck for a fictional river-cleanup 5K and a fictional running store, with advice for 5Ks, fun runs, and awareness walks.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Event or festival deck type has 11 slides. The sample keeps the 10 that fit this kind of property and leaves out 1, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleThe Tallgrass River Run is a fictional charity 5K pitching a fictional running store. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line, over your best photo.
A finish-line photo is the strongest cover a race has. Until you upload one, the editorial cover in the sample names the sponsor and the cause in one line.
Says why this partnership makes sense for this sponsor, backed by three points.
Connect the runners to what the business sells and to the cause. A running store, a physical therapist, and a grocery store each have a different reason to care, so write it for the one you are pitching.
Introduces who you are with three or four facts, each with a source.
Give registrations, years held, and volunteers from your registration platform, plus where race fees go. Runners and sponsors both ask about the cause first.
Shows who the sponsor reaches: one headline number and a breakdown.
Use registration data: the split between events, returning runners, and your email list. A registration form can ask how often people run; cite the year you asked.
Compares real numbers in a chart, such as your fans’ income against the state’s, with the source on the slide.
A race with several years behind it can chart registrations by year, which tells a sponsor the field is still growing. With only this year’s count, keep it on the event slide instead.
Shows when the sponsor shows up across the season or event.
Show the weeks before race day, not just the morning: registration, training runs, packet pickup, the race, and the recap.
Shows the assets the sponsor would own, with photos or mockups.
Show the assets runners touch and wear: the start and finish arch, the race shirt, packet pickup, and course signs.
Lays out the tiers, their prices, and what each one includes.
Name levels after race assets runners know, such as mile markers or packet pickup. Make the recommended level the one that brings runners to the sponsor’s door.
Shows that you deliver: results with sources, and a quote only if it is real.
Show what the race has funded and how many partners return, from your own records. For a charity race, cause results matter to sponsors as much as runner counts.
Names one package, one price, the term, and a decision date.
Tie the decision date to shirt printing, the deadline every race sponsor already understands.
Ends on one next step and the seller’s contact details.
Offer a short visit to plan the activation. For a store, packet pickup logistics are the conversation to have.
A charity 5K sponsorship deck should include the cause and what race fees fund, registration numbers, the race-day assets a sponsor gets, and a decision date tied to shirt printing. Ten slides covers a race of any size.
Runners are a specific audience: they train, they buy gear, and many come back every year. Show that with your registration data rather than general fitness statistics, which a sponsor cannot connect to your race.
Ask businesses whose customers look like your runners: running and outdoor stores, physical therapists, gyms, grocers, and local banks. A business that can bring something to race day, such as water or snacks, is often easier to sign than one that only writes a check.
The guide to finding sponsors covers building a prospect list. In SponsorFlo, the New deck form drafts a pitch for each company from the same race inventory and packages.
The create a deck help article covers each step in the app.
