Minor league and college athletics · New sponsor pitch deck
A minor league or college sponsorship deck is the full pitch a team sends a regional brand: who comes to games, what the brand can own across a long season, the packages and price, and how results will be reported. The sample below is SponsorFlo’s New sponsor pitch for a fictional minor league baseball team, in the Sport look, with notes on what changes for college athletics.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The New sponsor pitch deck type has 18 slides. The sample keeps the 16 that fit this kind of property and leaves out 2, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleThe Ridgeline Otters are a fictional minor league team pitching a fictional credit union. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line, over your best photo.
Lead with the sponsor’s name and the season over a photo of a full ballpark or arena. Without a strong photo, SponsorFlo uses the editorial cover instead, as the sample does.
Splits a long deck into parts so the reader always knows where they are.
Keep the dividers in a deck this long. They tell a marketing director where the case for the partnership ends and the offer begins.
Says why this partnership makes sense for this sponsor, backed by three points.
Connect your fans to the sponsor’s business goal, such as new members or store visits. Name the number of home dates, because a long schedule is what a minor league or college team really sells.
Introduces who you are with three or four facts, each with a source.
Give home games, average attendance, capacity, and promotional nights from your ticketing system for the current season. Say whether attendance is paid or scanned.
Shows who the sponsor reaches: one headline number and a breakdown.
Break ticket buyers down by age or zip code, with the source and season on the slide. If you have never surveyed fans, a ticketing export by zip code is a fair place to start.
Compares real numbers in a chart, such as your fans’ income against the state’s, with the source on the slide.
Add a chart when your ticketing history lets you compare real numbers, such as average attendance for each of the last five seasons. The sample leaves it out because a fictional team has no history worth charting.
Adds up the channels beyond the venue, such as broadcast, social, and email.
Add the channels beyond the gates: radio or streaming, the team app, social, and email. Count each one the way the platform reports it and date the figure.
Gives three reasons that only apply to this sponsor, each with a line of proof.
Write three reasons this sponsor, and not its competitor, should say yes: geography, the customers they want, and an open category. Put the proof under each reason.
Splits a long deck into parts so the reader always knows where they are.
The second divider marks the move from why to what. Keep its subtitle to what the sponsor gets, what it costs, and how results are reported.
Shows the assets the sponsor would own, with photos or mockups.
Show up to six assets: in-park signs, the scoreboard, broadcast mentions, theme nights, a concourse booth, and email. With six, the layout hides descriptions, so each name has to stand on its own.
Spotlights the one asset most likely to sell the deal, with its specs.
This slide needs a photo of your best asset, ideally with the sponsor’s logo mocked up on it. The sample has no photos, so the generator drops it; upload a wall or court photo and it comes back.
Lays out the tiers, their prices, and what each one includes.
Build three tiers with category exclusivity in every one, priced per season on a multi-season term, and mark the middle tier as recommended. Set your prices with the pricing guide; the sample leaves them blank.
Shows when the sponsor shows up across the season or event.
Plot the anchor moments: Opening Day, theme nights, a holiday game, and the recap. A college deck can follow the football and basketball calendars instead of one summer.
Shows that you deliver: results with sources, and a quote only if it is real.
Show renewals, partner tenure, and how much proof you sent last season, all from your own records. Add a quote only if a partner gave you one in writing.
Explains how the sponsor will see what the partnership is worth.
Explain the monthly report: screen time, placements with proof, leads, and reach. The sample recap shows its shape with the dollar values left blank.
Names one package, one price, the term, and a decision date.
Name the tier, the term, the headline rights, and a decision date tied to Opening Day or the first home game.
Shows what happens between a yes and the first activation.
Lay out the twelve weeks from term sheet to the first game, so the sponsor can see the work is already planned.
Ends on one next step and the seller’s contact details.
Invite the sponsor’s team to walk the ballpark or arena. A site visit is the strongest next step a team can offer.
A minor league or college sponsorship deck sells a long season, so it leans on repetition: dozens of home dates, a broadcast or stream, and theme nights a sponsor can own. Teams at this level also have the ticketing data to back that up, which is why they can carry the full sixteen-slide pitch.
College athletics adds approvals a sponsor may not expect, such as school brand rules and rights held by a multimedia rights partner. Check what you are able to sell before the deck goes out, and keep anything you cannot promise off the inventory slide.
Teams usually price per season on a multi-season term, with category exclusivity in every tier. The sponsorship pricing guide explains the CPM, value-based, and benchmark methods behind those numbers.
Whichever method you use, show the sponsor how the result will be measured. The measurement slide promises a monthly recap, so be sure you can produce one before you sell it.
The create a deck help article covers each step in the app.
