Minor league and college athletics · Five-slide teaser deck
A sponsorship teaser deck is a five-slide preview a team sends a company it has not spoken to yet, meant to earn a reply rather than a signature. The sample below is SponsorFlo’s Five-slide teaser for a fictional minor league hockey team, and the same shape works for a college program reaching a new regional brand.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Five-slide teaser deck type has 5 slides, and this kind of property usually has the facts for every one of them, so the sample shows all 5.
SampleThe Harrow Point Lamplighters are a fictional hockey team writing to a fictional insurer. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line.
Tell the reader this is a short look, not the full proposal. A teaser lands with people who did not ask for it, so the cover should promise a five-minute read.
Says why this partnership makes sense for this sponsor, backed by three points.
Give the one reason your team deserves this company’s attention: schedule, crowd, and moments still unsold. Save the full audience breakdown for the proposal they ask for.
Shows the assets the sponsor would own, with photos or mockups.
Show three or four of your best assets as a menu rather than a package. The aim is to learn which ones the company reacts to.
Lays out the tiers, their prices, and what each one includes.
Show a single package as a starting point so the reader can picture a partnership, and say plainly that you will tailor it. The sample leaves its price blank.
Ends on one next step and the seller’s contact details.
Ask for one small thing, such as a twenty-minute call. A teaser that asks for a signature reads like a mass mailing.
Send a teaser when you are reaching out cold and do not yet know what the company wants from a sponsorship. Five slides respect a stranger’s time, and their reply tells you which full pitch to build.
Once they answer, build the New sponsor pitch with their goals in the opportunity and fit slides. In SponsorFlo, both deck types draft from the same inventory and packages, so the second deck does not start from scratch.
Follow up within a week and ask one question about the company’s goals for the season. A tracked link shows whether the deck was opened, so you know whether to call or move on to the next contact.
Keep cold outreach short and personal. The sponsorship email templates include first-touch and follow-up emails written for teams and events.
The create a deck help article covers each step in the app.
