Minor league and college athletics · Renewal deck
A team sponsor renewal deck shows a current partner what its deal delivered this season and asks for a longer term, usually with one upgrade. The sample below is SponsorFlo’s Renewal deck for a fictional college athletics department and a fictional auto group, and the advice under each slide applies to minor league teams as well.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Renewal deck type has 8 slides, and this kind of property usually has the facts for every one of them, so the sample shows all 8.
SampleKestrel State Athletics is a fictional college program renewing a fictional auto dealer group. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line.
Open with the relationship: how many seasons you have been together and the term you want next. Name both organizations so the deck reads as a partnership review, not a cold pitch.
Shows that you deliver: results with sources, and a quote only if it is real.
Report the sponsor’s own year: deliverables completed with proof, events run, and leads collected. Pull the counts from the agreement and your recap records rather than from attendance totals.
Explains how the sponsor will see what the partnership is worth.
Programs with a broadcast or stream can measure screen time and media value; show a monthly recap with your real figures. The sample keeps the shape and leaves the dollar values blank.
Shows the assets the sponsor would own, with photos or mockups.
List the rights that renew unchanged and add one upgrade that only opened this year, such as new boards or a postseason extension.
Lays out the tiers, their prices, and what each one includes.
Offer two choices: current rights, and current rights plus the upgrade. Keep category exclusivity in both so the sponsor never risks losing it by choosing the cheaper option.
Names one package, one price, the term, and a decision date.
Ask for the upgrade on a multi-year term, and tie the decision date to when next season’s inventory is committed to other partners.
Shows what happens between a yes and the first activation.
Show the path from signature to the first home game: agreement, creative approval, event planning, and launch.
Ends on one next step and the seller’s contact details.
Thank the sponsor for the seasons so far and offer to present the full recap at their place of business.
Start the renewal before the sponsor sets next year’s marketing budget, which often happens months before your season begins. A renewal deck that arrives with the final recap puts the proof and the ask in a single meeting.
Ask each sponsor when they plan next year’s spend, and put that date on your calendar next to the contract end date. Renewals that wait for the end date often compete with money that is already committed.
A renewal deck should prove that every promised deliverable ran and show what the sponsor got from it, such as screen time, leads, or sign-ups. Lead with the sponsor’s own results; league-wide or department-wide figures belong in a new sponsor pitch.
If something did not run, say so and show the make-good. Sponsors notice gaps in a recap, and naming them first keeps the renewal conversation honest.
The create a deck help article covers each step in the app.
