Youth sports · New sponsor pitch deck
A youth sports sponsorship deck is the short presentation a club or league sends a local business to ask for support in exchange for field banners, jersey logos, and recognition in front of families. The sample below is a New sponsor pitch for a fictional soccer club, cut to the nine slides a volunteer-run club can fill with facts it already has.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The New sponsor pitch deck type has 18 slides. The sample keeps the 9 that fit this kind of property and leaves out 9, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleFernhollow Youth Soccer Club is a fictional club pitching a fictional hardware store. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line, over your best photo.
Put the business name and one line about game day on the cover. Clubs rarely have a professional photo, so the sample uses the photo-free cover; a phone photo of a full sideline works if you have a good one.
Splits a long deck into parts so the reader always knows where they are.
A nine-slide club deck reads fine without dividers. Add them only if the deck grows past a dozen slides.
Says why this partnership makes sense for this sponsor, backed by three points.
Tie the business to your families: how close the store is to the field and what parents buy during your season. Keep each point concrete enough that the owner can check it.
Introduces who you are with three or four facts, each with a source.
Give registered players, number of teams, game days, and the age range. Your registration export and league schedule are the sources, so name them in the footnote.
Shows who the sponsor reaches: one headline number and a breakdown.
Most clubs have never surveyed their families. Leave this slide out and describe who plays on the club slide, rather than guessing at ages or incomes.
Compares real numbers in a chart, such as your fans’ income against the state’s, with the source on the slide.
Skip the chart until you have a few seasons of registrations. Then players by season, as columns, shows a store owner the club is growing.
Adds up the channels beyond the venue, such as broadcast, social, and email.
Skip it unless your newsletter or social pages are big enough to matter to a store owner. If they are, sell them as inventory instead.
Gives three reasons that only apply to this sponsor, each with a line of proof.
Write three reasons only this business would care about. Distance from the field, a season that lines up with their busy months, and an open category work for most local shops.
Splits a long deck into parts so the reader always knows where they are.
Same as the first divider: it adds length without helping a small business decide.
Shows the assets the sponsor would own, with photos or mockups.
Show the four things families actually see: a field banner, a jersey logo, photo day, and the club email. Use photos of your own fields and jerseys; the sample shows where each one goes.
Spotlights the one asset most likely to sell the deal, with its specs.
This slide needs a photo of the asset. Add a jersey or banner photo and SponsorFlo can build it; without one, the inventory slide carries the pitch.
Lays out the tiers, their prices, and what each one includes.
Offer three levels and mark the middle one as recommended. Price them from what the club needs and what local businesses have paid before; the sample leaves prices blank on purpose.
Shows when the sponsor shows up across the season or event.
Map the season: registration, opening day, photo day, and awards. Owners like knowing exactly which Saturdays their name is on the field.
Shows that you deliver: results with sources, and a quote only if it is real.
Add a proof slide after your first season, with photos of the banner and jerseys in use. Never borrow another club’s results.
Explains how the sponsor will see what the partnership is worth.
Media-value reports rarely fit a recreational club. An end-of-season recap with photos does the same job for a local sponsor.
Names one package, one price, the term, and a decision date.
Name one package, the season, and two dates: when you need the logo for jersey printing and when you need a yes. The printing deadline is the honest reason for the decision date.
Shows what happens between a yes and the first activation.
The calendar already shows what happens after a yes. Add this slide only when you sell a multi-season deal.
Ends on one next step and the seller’s contact details.
Close with a short, personal next step, such as a ten-minute visit to the store, and the contact details of the volunteer who will follow up.
A youth sports sponsorship deck should cover who the club is, what a sponsor gets, three package levels, the season calendar, and one clear ask. Keep it under ten slides so a store owner can read it between customers.
The pitch is local, so the deck should be too. Name the field, the street, and the Saturdays, and leave out anything that reads like a pro team deck, such as audience figures you have never measured.
Send it at least six weeks before your jersey order is due, because printing sets the real deadline. Put that date on the ask slide so the owner understands why you need an answer.
Set prices from what the season costs the club and what businesses in town have paid before. The sponsorship pricing guide walks through cost-recovery and benchmark pricing for packages like these.
The create a deck help article covers each step in the app.
