Galas and fundraisers · Renewal deck
A gala sponsor renewal deck thanks a company for last year’s support, shows what that support made possible, and invites it back for the next event. The sample below is SponsorFlo’s Renewal deck for a fictional food bank’s annual gala, in the Editorial look, with advice for nonprofits on each slide.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Renewal deck type has 8 slides. The sample keeps the 7 that fit this kind of property and leaves out 1, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleBrightwater Food Bank is a fictional nonprofit renewing a fictional construction company. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line.
Open with thanks. A nonprofit renewal continues a relationship, so the cover should read like a note from the people the sponsor helped.
Shows that you deliver: results with sources, and a quote only if it is real.
Report impact the sponsor can repeat to its own staff, such as meals, students, or families served, plus the recognition you delivered. Your program records and the gala run of show are the sources.
Explains how the sponsor will see what the partnership is worth.
Skip media value for a nonprofit gala. The impact figures on the proof slide are what a returning sponsor wants to see.
Shows the assets the sponsor would own, with photos or mockups.
List the recognition that renews and add one new way to take part, such as a staff volunteer day. Involvement keeps a long-time sponsor engaged.
Lays out the tiers, their prices, and what each one includes.
Offer the same level again, and the same level plus the new involvement. Describe recognition and activities only, with nothing about tax treatment.
Names one package, one price, the term, and a decision date.
Ask for the expanded level with the gala date and a decision date tied to when invitations are designed.
Shows what happens between a yes and the first activation.
Show the months between yes and the gala: save-the-date, the volunteer day, and the night itself.
Ends on one next step and the seller’s contact details.
Thank the sponsor personally and offer to bring photos from the night to their office.
Nonprofits renew gala sponsors by showing what last year’s support made possible, thanking them in specific terms, and inviting them back before invitations are designed. Send the renewal deck soon after the post-event thank-you, while the evening is still fresh.
Add one new way for the sponsor to take part, such as a volunteer day for its staff. It deepens the relationship and gives you something new to offer without raising the price of what they already have.
Use the figures your programs already count, such as meals served or students tutored, tied to the event the sponsor supported. Every figure needs its source and year, the same as in a grant report.
Avoid turning impact into marketing metrics. A returning gala sponsor is reassured by results and recognition, and a media-value chart can make a gift feel like an ad buy.
The create a deck help article covers each step in the app.
