Galas and fundraisers · Nonprofit or cause deck
A gala sponsorship deck invites a company to support a nonprofit’s fundraising event in exchange for recognition: a presenting credit, tables, and thanks in the program. The sample below is SponsorFlo’s Nonprofit or cause deck for a fictional literacy charity’s spring gala, in the Luxe look, with guidance on each slide for galas and benefit dinners.
SponsorFlo builds this deck from your inventory, your packages, and the company you are pitching, and checks that every number has a source before you send it.
The Nonprofit or cause deck type has 9 slides. The sample keeps the 8 that fit this kind of property and leaves out 1, the same way SponsorFlo drops a slide when the facts for it are missing.
SampleThe Willowmere Literacy Fund is a fictional charity inviting a fictional wealth firm. Every figure is made up for illustration, and prices are left blank for your own.
Names the sponsor and the opportunity in one line, over your best photo.
Use a photo from last year’s gala or of the people your work serves, with consent for any photo of a child. Without one, the editorial cover in the sample keeps the tone formal.
Says why this partnership makes sense for this sponsor, backed by three points.
Connect the company’s clients or customers to the people in the room, then to the cause. A gala sponsor is buying the room and the association, so name both.
Introduces who you are with three or four facts, each with a source.
Give years of work, people served, and the size of the event, using your program records and RSVP list as the sources.
Adds up the channels beyond the venue, such as broadcast, social, and email.
Count every place the sponsor is thanked: the room, invitations, email, social, and the annual report. For a gala, recognition is the product, so show each place it appears.
Gives three reasons that only apply to this sponsor, each with a line of proof.
Give three reasons this company belongs at this event: shared clients, shared roots, and recognition they control. Offering to review recognition wording in advance removes a common worry.
Lays out the tiers, their prices, and what each one includes.
Describe levels by recognition, not marketing returns: tables, program listings, screens, and remarks. Never promise tax treatment; point the company to its own advisor.
Explains how the sponsor will see what the partnership is worth.
Most gala sponsors do not expect a media-value report. Leave it out and send a thank-you with photos and the printed program after the event.
Names one package, one price, the term, and a decision date.
Ask for one level by name, with the gala date and a decision date tied to invitation printing, since that is when names are fixed.
Ends on one next step and the seller’s contact details.
Close warmly and offer something concrete, such as last year’s program or a seat at a planning lunch.
A gala sponsorship deck should include the cause and its results, who will be in the room, the recognition each level receives, and a decision date tied to invitation printing. Keep the language about recognition and impact rather than marketing returns.
Gala sponsors are often donors too, so the deck should read like an invitation, not a media kit. The Luxe look in the sample suits a black-tie evening; the Community look fits a casual benefit or auction night better.
Not always: it depends on what the company receives in return, and that is a question for the company’s tax advisor rather than your deck. Describe recognition plainly and leave tax treatment out.
The sponsorship vs. donation guide explains the difference in plain terms. Listing exactly what each level receives, such as a table or remarks from the stage, makes the advisor’s job easier.
The create a deck help article covers each step in the app.
