See when every sponsor was on screen, and what it was worth.

What is sponsorship video ROI analysis?

Sponsorship video ROI analysis measures the value a sponsor receives from logo exposure in video. Instead of telling a partner their logo appeared during the game, you show which brands were detected, when each was on screen, how effective each placement was, and what the exposure was worth in estimated media value. SponsorFlo runs this on YouTube, Instagram, TikTok, and X links, and on uploaded files, so you can measure any content where a sponsor logo appears.

How does SponsorFlo detect sponsor logos in video?

AI scans the video you submit and identifies sponsor logos wherever they appear: a jersey, a courtside LED board, a press-conference backdrop, or an end card in a YouTube video. Each analysis returns the brands detected with timestamps and frames, an effectiveness score per brand, and estimated media value. You review the detections before sharing, then export a report or attach the result to a deliverable.

What video sources can you analyze?

Paste a YouTube, Instagram, TikTok, or X link, so you don’t need to download the file first. Or upload a file directly, which is useful for game broadcasts, event recaps, and produced integrations that aren’t published yet. A single clip or a longer broadcast both work.

How do you measure sponsorship ROI from video?

Compare the media value a sponsor received with what they paid. Collect the footage where the logo appeared, analyze each video, then export a report that shows detections and estimated media value next to the contract value. If a sponsor paid $50,000 for a courtside board and the season’s analyses estimate $72,000 in media value, you have a clear case for renewing or expanding the package.

What does the video ROI report include?

Each analysis returns the brands detected, when each was on screen, share of on-screen time, an effectiveness score that reflects how prominently, how long, and how often the logo appeared, and estimated media value. Placement-and-engagement runs add the post’s engagement. Export the report for the sponsor, or use it internally to see which placements deliver the most value.

How do brands use video ROI?

Brands that buy sponsorships across several teams or events need video ROI in the context of the whole portfolio. In Brand HQ, the Performance view shows impressions, reach, media value, spend, cost per impression, and deliverable completion across every property. A partnership manager can compare the value of a courtside board at one venue with a jersey patch at another and decide where next year’s budget goes.

How is video ROI different from a measurement firm?

Measurement firms such as Nielsen Sports and Relo Metrics provide league-wide broadcast ratings, panel-based audience data, and currency-grade measurement. SponsorFlo runs logo detection on the specific videos you submit and estimates media value from the exposure it finds. The two work together: a measurement firm values the wider media landscape, while Video ROI proves the placements in your contract.

When should you use video ROI analysis?

When a jersey patch sponsor asks how much screen time their logo got in the broadcast. When an LED board buyer wants proof their rotation ran during the home opener. When a YouTube integration sponsor wants media value from the published video before signing again. When a brand needs to compare media value across properties to set a budget. And ahead of any renewal meeting.

How do you use video ROI in renewal conversations?

Lead with evidence. Share the season’s analyses a few months before the contract ends, alongside the deliverables you fulfilled. If estimated media value exceeded the fee, that’s the case for renewing at a higher rate. If a placement underperformed, say so and propose a make-good or a different package. Either way, the conversation starts from shared data.

How does video ROI connect to deliverables and proof?

Every sponsorship contract lists deliverables: board rotations, a jersey placement, a social post, a broadcast mention. SponsorFlo tracks each with a status, due date, and proof, and Video ROI supplies clip-level proof where screen time matters. Sponsors see their deliverables and proof through a shared partner portal link, so they know what ran without waiting for a recap deck.

• AI agreement intelligence — extract deliverables from contracts and track fulfillment
• Sponsorship analytics — track pipeline, deliverables, and partner performance in one dashboard