Industry Trends Insights
Macro-level insights on how the sponsorship industry is evolving
Latest in Industry Trends
4 articles
Industry TrendsSaudi-Backed Humain Spins Up a Sports AI Division
Humain’s purchase of ai.io signals that Saudi Arabia now wants to own the AI infrastructure behind talent ID, facilities, and fan data—not just teams and events.
Industry TrendsFIFA World Cup 2026 Sponsorship Guide: How Brands and Properties Can Win Big
The 2026 FIFA World Cup will be the largest sporting event in history — 48 teams, 104 matches, 16 host cities, and 6 billion viewers. Here is your complete guide to activating sponsorship around it.
Industry Trends5 Sponsorship Trends Defining 2026 (And How AI Is Accelerating All of Them)
From the rise of mega-events to AI-powered measurement, 2026 is reshaping how brands and properties think about sponsorship. Here are the five trends every sponsorship professional needs to understand.
Industry TrendsHow AI Is Transforming Sponsorship Management in 2026
AI is no longer a buzzword in sponsorship — it's powering real workflows. From automated prospecting to contract intelligence, here's how AI platforms are reshaping every stage of the sponsorship lifecycle.
Stay Ahead of the Industry
Join sponsorship professionals getting weekly industry trends insights, trends, and strategies delivered to their inbox.
No spam. Unsubscribe anytime.