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Naming, exclusivity, and the assets you will actually staff
base price
A clear step down from title — not the same assets plus a thank-you
base price
Entry tier with named lines you can fulfill
base price
Prime logo placement on main stage backdrop
30-second ads on venue digital screens
Dedicated posts and story features
Featured placement in event newsletters
Private hospitality area for sponsors
10x10 booth in premium location
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A sponsorship package builder helps sports teams, events, venues, and nonprofits create clear, tiered sponsorship offerings that make it easy for a brand to say yes. When sponsors can see exactly what they get at each level — the logo placements, the hospitality, the digital activation — they can compare options quickly and commit with confidence. The interactive tool above lets you assemble professional packages in minutes.
Before building packages, audit every sponsorable asset you have, from physical signage and hospitality to digital channels and content opportunities. Group assets by category — visibility, hospitality, digital, and experiential — so sponsors can easily see the value at each tier. For example, a community sports league might list outfield banners, PA announcements, social media posts, and first-pitch ceremonies as separate line items before bundling them into packages.
The best sponsorship packages create a clear value ladder where each step up feels like a meaningful upgrade. Your entry-level tier should offer enough value to attract new sponsors — perhaps a logo on your website and a social media mention — while your premium tier should include exclusive benefits like a presenting sponsorship with naming rights, hospitality suites, and branded content. Each tier should feel like a genuine leap in visibility and engagement, not just a larger version of the previous one.
Modern sponsors want more than a logo on a banner — they want meaningful engagement with your audience. Include activation ideas in each package, such as sampling opportunities at a festival gate, a branded halftime experience, or a co-created social content series. A podcast read that weaves the sponsor into the show's narrative, for example, often delivers stronger engagement than a static banner because the audience hears the brand in a trusted voice.
A sponsorship package builder is a tool that helps you create structured sponsorship offerings with tiered pricing, defined benefits, and activation ideas. It organizes your inventory so sponsors can compare options side by side and pick the package that fits their budget and goals — for example, a "Gold" tier that bundles a jersey patch, a social media series, and VIP hospitality into one clear price.
Start by valuing each asset individually based on audience reach and comparable deals in your market. Signage, digital placements, and hospitality each carry different values depending on impressions and engagement. A common approach is to bundle assets into three to five tiers, with the top tier priced at three to five times the base tier. Use CPM (cost per thousand impressions) as a starting reference, then adjust for exclusivity, term length, and the activation value you include. These are typical ranges, so adjust them for your market.
A strong sponsorship package includes brand visibility such as logo placement, signage, and digital displays; hospitality like VIP tickets, suites, or meet-and-greets; digital activation including social media posts, email mentions, and website features; content rights for photo and video usage; and reporting on impressions, engagement metrics, and proof of performance. The best packages also include unique activation ideas tailored to each sponsor's brand, such as a sampling booth at an event or a branded content series on your social channels.
Three to five tiers works best for most teams, events, and nonprofits. Three tiers — for example, Presenting, Supporting, and Community — is the most common structure because it gives sponsors clear choices without creating decision fatigue. Each tier should offer a meaningful step up in value and visibility. You can also offer a custom option for sponsors who want to build their own package around specific deliverables.
Yes, and the most successful sponsorship programs do exactly that. Tiered packages give you a starting framework, but you should customize based on each sponsor's marketing objectives, target audience, and budget. For instance, a beverage company sponsoring a music festival might value sampling rights and branded activation zones more than signage. Use your standard tiers as a baseline, then add or swap assets to create a tailored proposal that matches the sponsor's goals.
SponsorFlo lets you organize your full asset inventory with categories, tiers, and pricing, then use Deck Studio to build a branded sponsorship deck from that inventory with AI — one personalized deck per sponsor, sent as a tracked link so you know who viewed it.
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