Media Equivalent Value Analysis
Convert sponsorship exposure to advertising equivalent value. Calculate the media value of your sponsorship placements across different channels and formats.
TV advertising equivalent value
Radio advertising equivalent value
Print media advertising value
Online display advertising value
Social media advertising value
Number of people exposed to sponsorship
Average number of times each person sees the sponsorship
Exclusive or premium positioning
Professional production quality
Strong demographic alignment
Basic commercial placement
Lower visibility placement
Base CPM: $25
Base CPM: $8
Base CPM: $15
Base CPM: $5
Base CPM: $3
MEV = (Impressions ÷ 1000) × CPM × Quality Factor × Duration Factor
Audience × Frequency
Media type base rate
Placement premium
Exposure length multiplier
Stop manual MEV calculations. Track media equivalent value automatically across all channels with integrated monitoring and reporting.